Jiangming Huang

Education

• 1999.04-2002.03 Ph.D., Graduate School of Business Administration，Kobe University，Japan
• 1986.09-1989.07 Master, Commercial Economics，Renmin University of China
• 1979.09-1983.07 Bachelor, Department of Business and Economics，Anhui University of Finance and Economics

Working Experiences

• 1989.07-Present Faculty, Renmin Business School, Renmin University of China
• 1983.07-1986.08 Lecturer, Department of Business and Economics, Anhui University of Finance & Economics

Research Interests

Marketing theory, Retail Management

Courses

Marketing Studies, Retail Management, Methodology of Management Research

Publications

Papers

Selected Academic Articles:

• A Study of Smart and Connected Products Reshaping Corporate Boundaries: The Case of Xiaomi", Management World, 2022.04
• Competitive Advantages of Enterprise Niche Construction: Case Comparison of Yutong and BAIC Group, Management Review, 2016.05
• Path Evolution of Development of BAIC Group’s Technology: Resources and Decision Logic, Management World, 2014.09
• "Strategies for the Design and Writing of Qualitative Research — A Summary of Conferences on “China Business Management Case and Quality Research” (2012), Management World, 2013.02
• Automobile Mould Manufacturing Capacity Evolution Path and Ability Accumulation Competition: Beijing BYD Mold Case", Chinese Journal of Management, 2012.02

Selected Research Grants:

• 2012-2015 "Research on Symbiotic Innovation Strategy of New Energy Automobile Enterprises and Commercial Ecosystem in China", (National Natural Science Foundation of China.

Services & Awards

Honors and Awards

• 2016 One of the 100 Best Developed Cases in China, “ Hai Kang Company R & D Management Confusion: How to Sell the Cow and Drink the Milk?”
• 2015 One of the 100 Best Developed Cases in China, “The Transformation of Advantech towards Amoeba Management: The Management of Organizational Routines”

Media Coverage、Speech at Business Forum :

• 2017.07 "Future Retail Opportunities" Under the Logic of Industrial Reform (The Economic Observer)
• 2016.09 Deliver Speech “Marketing Value and Ethic”, Award for China Marketing Excellence Forum (The Economic Observer)