Jesper Clement

Presentation

Associate Professor Jesper Clement has been involved in several research projects on consumer behavior. In a cross disciplinary team he planned and led the FairSpeak project on misleading and misinterpretation of food products. He is head of SenseLab at Decision Neuroscience Research Cluster (DNRC), at Department of Marketing, which is the home base for projects in the borderland between brain research and behavioral research. The cluster is an initiative within a new discipline of research, emerging from an integration of the traditional research areas: Consumer behavior, economics, psychology and neuroscience. Jesper Clement planned a PhD project on circular economy together with Københavns Kommune in 2016, and he is the supervisor for the PhD-fellow until 2019.

Primary research areas

• Consumer behavior – non-conscious and repeated decision making
• Visual impact on interpretation and decision
• Biometric research methods – eye-tracking, EEG, GSR
• Experimental research design
   

Courses

Minor in Minor in Behavioral Neuroscience and Economy (CM elective)
- Neuroeconomics
- Neuromarketing
- Neuro Research Design
CM (BCM): Neuroscience of Branding
BA elective: Neuromarketing
BA elective: Visuel identitet og profil
 

Supervision

Jesper Clement supervises master and bachelor thesis related to topics of consumer behavior, branding, and neuroscience.
Jesper Clement supervises PhD