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Biography

Columbia Business School
Adjunct Professor of Business

Biography

Jeremy Kagan is the founder and CEO of Pricing Engine, a web service that empowers users to benchmark, optimize and expand their digital marketing campaigns. Using the company’s proprietary predictive algorithms and data sets, and expert recommendation system for customized, prioritized, and valued recommendations, advertisers can easily see what they’re doing well, and where they can improve. A simple to understand Advertising Report Card and Custom Recommendations list provides not only actionable suggestions for improvement and expansion, but estimates the value of the action in dollars.

Jeremy Kagan has been a strategy consultant and corporate trainer in the digital media industry, where his clients include companies in content, services, and e-commerce, as well as traditional companies needing digital media expertise, and include both consumer facing and business to business projects. Corporate training assignments include clients from Omnicom, JWT, and other advertising agencies, as well as marketing teams from companies like Dupont and Institutional Investor. Company projects include developing strategic business plans, evaluating and revamping online marketing plans, creating and executing sales and business development frameworks, and performance measurement and benchmarking analysis. Kagan previously worked at Sony Music Entertainment in the Global Digital Business, where he was the Vice President of Global Account Management, working with large partners such as Nokia and Sony Ericsson.

Before this, as Vice President/Director of Strategy and Customer Insight for Publicis Modem, a leading digital advertising agency, Kagan headed research and innovation out of the New York office, in addition to his client work with Heineken, Dice, EVE Online, and others. He managed custom and primary research efforts for clients, as well as working to incorporate innovative, measurable strategies into client planning to ensure the newest online marketing channels and techniques are incorporated into account planning. In addition, he developed resources and strategic positioning for promising emerging technologies to ensure a measurable impact on the bottom line for even the most cutting edge approaches to marketing.

Prior to Publicis Modem, Kagan was a senior managing consultant with IBM Business Consulting Services (formerly PriceWaterhouse Coopers), working in the strategy & change practice for media and entertainment companies like Disney, Cox Communications and the New York Times Company. Kagan focused on competitive research and analysis, digital strategy, new market sizing and entry strategy, and component business modeling, and worked to help clients increase their efficiency and effectiveness.

Before joining IBM, Kagan spent many years as an independent consultant to a variety of media and technology clients, from cable channels to e-mail technology companies. He is a Professor at Columbia University, where he teaches Marketing and the Internet at Columbia Business School, and has taught Interactive Business and Entrepreneurship courses as a Professor in Metropolitan College's Media MBA program. Prior to this, Kagan founded and grew EZCD.com, an Internet music company with a half million licensed songs, through three rounds of venture capital and significant sales growth.

Kagan previously owned and operated a music and event production company in New York City and Los Angeles, Underbelly, which produced hundreds of live music events, including working with the CMJ Music Marathon, Sony/RED Distribution on the Best Buy Live series, and many others. He holds a patent in email technology, has a patent pending in predictive analytics, and has recently contributed to the book The Online Advertising Playbook from the Advertising Research Foundation. His production credits include the documentary “Boriqua All Star” in English and Spanish (filmed on location in Puerto Rico) with footage donated by the NFL.

Teaching

Spring 2018

Digital Marketing: Strategy & Tactics (EMBA)

Summer 2017

Digital Marketing: Strategy & Tactics (EMBA)

Spring 2017

Digital Marketing: Strategy & Tactics (EMBA)

Spring 2016

Digital Marketing: Strategy & Tactics (EMBA)

Fall 2015

Digital Marketing: Strategy & Tactics (MBA)

Spring 2015

Digital Marketing: Strategy & Tactics (EMBA)

Fall 2014

Digital Marketing: Strategy & Tactics (MBA)

Summer 2014

Digital Marketing: Strategy & Tactics (MBA)

Fall 2013

Digital Marketing: Strategy & Tactics (MBA)

Summer 2013

Digital Marketing: Strategy & Tactics (EMBA)

Fall 2012

Digital Marketing: Strategy & Tactics (EMBA)
Digital Marketing: Strategy & Tactics (MBA)

Summer 2012

Digital Marketing: Strategy & Tactics (EMBA)
Digital Marketing: Strategy & Tactics (MBA)

Columbia Caseworks cases

Thrillist Media Group: Merging Content and E-Commerce (2014)
Coauthor(s): Jeremy Kagan

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Research

Chapters

The Future of Advertising on the Internet In The Online Advertising Playbook: Proven Strategies and Tested Tactics from the Advertising Research Foundation (2007)
Coauthor(s): Noel Capon, Jeremy Kagan

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