Jenny Heinrich

Over the past 21 years, Jenny has brought dozens of brands to life through digital and social content including McDonald’s, Nike, Coca-Cola, P&G brands, Comcast, Motorola, Kellogg’s brands, Land Rover, and more. Her specialty is strategic brand storytelling, and finding the perfect balance across paid, earned and owned channels and tactics to effectively and efficiently intersect and engage with audiences to drive impact.

Most recently, Jenny was EVP/Sr. Partner, Global Digital and Influencer lead for FINN Partners where she developed and led the influencer practice. Prior, she established the influencer practice at Edelman, scaling it across the Chicago, US and global offices while defining the capability for the agency. Prior to Edelman, Jenny led the Midwest digital practice at MSLGroup, was a social/digital lead at Weber Shandwick, and led all social content, community management and activations for over 25 brands at General Mills.

Jenny is also an Influencer Relations professor at DePaul University, guest lectures at The University of Chicago and Northwestern University, and has been featured on ABC News, at SXSW, PRSSA conferences, numerous panels, podcasts, and global webinars on the topic of strategic digital storytelling.

Originally from Toronto, Canada, Jenny is a mom of three – Zoë, Leo and Mimi – and can often be found fetching snacks for her kids and hosting dance parties to Dua Lipa in her home on the North Shore of Chicago.