Jennifer Daniels

Professor, Marketing at J. Mack Robinson College of Business

Schools

  • J. Mack Robinson College of Business

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Biography

J. Mack Robinson College of Business

Jennifer is a bold and inspiring strategic leader, entrepreneurial growth adviser and ICF Professional Certified Coach (PCC). She helps business leaders accelerate growth and innovation by infusing lean entrepreneurial principles into leadership coaching and development, executive team effectiveness and impact, strategic planning and execution, operational excellence, outcomes selling and marketing, and change management.

Jennifer serves as a Visiting Professor at Georgia State University teaching entrepreneurship and consumer behavior in the J. Mack Robinson College of Business. She is also President at Flying Laboratories®, a growth strategy consulting and executive leadership development company serving organizations in healthcare, manufacturing, technology, financial, non-profit and services sectors, and Founding Principal Coach and Leadership Program Curator with Highrise, where she leads cohort-centered leadership development and coaching programs for leaders and founders in startups and high-growth companies.

In the community, Jennifer leads the executive board for Lax4Community, a 501(c)(3) organization committed to reducing economic barriers for youth lacrosse players in Georgia. She also serves on the Board of Directors for Catholic Charities Atlanta, Board of Trustees for the Academy of the Holy Cross in Maryland and the Advisory Council for TeachingEntrepreneurship.org.

For over 20 years, Jennifer held progressive leadership roles in technology, process improvement, sales, marketing and innovation acceleration at GE, and prior to joining the faculty at Georgia State University, she was the commercial organization executive leading an intrapreneurial startup that provided management consulting services to GE's most strategic customers in healthcare, transportation, energy, manufacturing, financial services and retail sectors. Jennifer also served in sales and marketing executive leadership positions at ChoicePoint, USIS and LexisNexis, and was co-founder of Slimpressions® with a patented line of women’s shapewear.

Jennifer earned her B.S. in Finance from the University of Maryland and M.B.A. from Georgia State University.

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