Jella Pfeiffer

PD Dr. Jella Pfeiffer is heading the research group "Digital Experience & Participation” at Institute for Information Systems and Management (IISM) at the Karlsruhe Institute of Technology (KIT). Since 2014 she is also manager of the Karlsruhe Decision&Design Lab External Link. After her studies of Information Systems at the University of Mannheim, she did his doctors degree and her Habilitation at the Johannes Gutenberg-University Mainz. Her research interests include decision support systems in E-commerce, M-commerce and VR-commerce, consumer decision making, Neuro Information Systems (in particular eye-tracking), human-computer-interaction and experimental research in the laboratory, the field and the virtual reality.