Jeffrey Hui

Dr. Jeffrey Hui is currently Professional Consultant of Marketing (Fractional) at The Chinese University of Hong Kong (CUHK) and Managing Director of InnoSights Limited. Prior to his academic career, Dr. Hui served at various top-notch business and media organisations, including P&G, Cathay Pacific, TVB as well as RTHK. As a scholar-of-practice, Dr. Hui has also been serving as consultant and trainer for various high-profile corporations, like Google, IBM, Canon, Coca-Cola, Nestle, HSBC, L’Oréal, Johnson and Johnson, Pfizer, GSK, AstraZeneca, 3M, Adidas, Inchcape, etc.

As an interdisciplinary scholar, Dr. Hui obtained his EdD from University of Bristol, MA from the University of Hong Kong, EMBA (Dean’s List) and BBA (Hons) both from CUHK.

Actively contributing to the marketing profession, Dr. Hui has been serving as the Chairperson of Hong Kong Institute of Marketing and appointed as the final judge of various regional competitions, such as Effie Awards (Greater China), ECI Awards (Greater China) and Yahoo! BIG Idea Chair Awards.

Teaching Areas

• Social Media Marketing
• Digital Marketing
• Big Data Strategy
• Marketing Practicum
• Integrated Marketing Communications
• Strategic Marketing
• Marketing Management
• Social Innovations

Research Interests

• Digital and Social Media Marketing
• Higher Education Marketing
• Social Marketing
• Social Innovations
• Strategic Brand Management