Jean-Marie Boule
Assistant Professor. Associate Professor to department Marketing. Diplôme d''études approfondies, Université Pierre Mendès-France at Grenoble Ecole de Management
Schools
- Grenoble Ecole de Management
Links
Biography
Grenoble Ecole de Management
Areas of expertise
- Consumer Behavior
- Sales Management
- Negotiation
- Market Orientation
Biography
Assistant Professor, MRes in Marketing (University of Grenoble) conducts research on market orientation, sales management, and negotiation.
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