Academic Division: TOIMDr. Rao teaches extensively in the Babson Executive Education programs. His executive teaching and consulting is in the areas of innovation, implementation of innovation initiatives within firms, corporate entrepreneurship and customer experience innovation. Dr. Rao also teaches 2 elective courses in the Babson MBA programs – (1) Leading Innovation: Gorillas, Chimps & Monkeys and (2) #CX #UX #DX Innovation. His research has appeared in The Sloan Management Review, Journal of Innovative Management, The European Business Review, The European Financial Review, Cornell Hotel and Restaurant Administration Quarterly and others. He is the author of the book “The Discipline and Culture of Innovation.” He has written several business cases on a range of topics: Innovation Strategy, Innovation Culture, Leading Innovation, Customer Service, and Strategy Execution. Through Babson Executive Education he has taught for BBVA, Assa Abloy Americas, Novartis, Fresinius Medical Care, Pernod Ricard USA, Covidien, BAE Systems, U.S. Navy, SABIC, Citizens Bank, Merck, Masco Corp., Scottish Enterprise, Innovation Norway, North Atlantic Capital, EMC, GlaxoSmithKline, and others. He has also taught executives and/or consulted for Reed Elsevier, PWC (Spain), Bayer Material Science (Germany), Iberdrola (Spain), Massachusetts General Hospital (Boston), PRIME Business School (Colombia), Banco Occidente (Colombia), Chilectra (Chile), Agricola Garces (Chile), Groupo Security (Chile), Entel (Chile), Coagra (Chile), Inter-American Development Bank, Benchmark Assisted Living (Boston), EMDSerono, FORUM (Colombia), FitLinxx, Penteo (Spain), BFA Conseil (France), Novartis, Lojack, Fidelity Investments, Merrill Lynch, Boston Scientific Corporation and others. He was a member of the Innovation Advisory Board at Ocean Spray (USA) from 2010 to 2015. He currently sits on the Innovation Advisory Board of Bancolombia (Colombia), and on the Flavor Advisory Board of Firmenich (Switzerland). He also has a family-business background and sits on the board of Hymamshu (Bangalore, India).
Innovation Strategy; Culture of Innovation; Innovation Implementation and Scaling; Corporate Entrepreneurship; Service Strategies and Customer Experience Innovation
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