Jane So

Qualifications

• PhD - Marketing (University of Washington)
• MS - Marketing (Seoul National University)
• BA - Business Administration (Seoul National University)

Biography

Jane So is an Assistant Professor of Marketing at the City University of Hong Kong. She received her Ph.D. in Marketing from the Foster School of Business, the University of Washington. She received her M.S. in Marketing and B.A. in Buisness Administration from Seoul National University, Korea. Her research focuses on feelings of resource scarcity, emotions and perceptions of self versus others.

Publications

Journal Publications and Reviews

Achar, Chethana; So, Jane; Agrawal, Nidhi; Duhachek, Adam / What we feel and why we buy: the influence of emotions on consumer decision-making. August 2016; In: Current Opinion in Psychology. Vol. 10, pp. 166-170

So, Jane; Achar, Chethana; Han, DaHee; Agrawal, Nidhi; Duhachek, Adam; Maheswaran, Durairaj / The psychology of appraisal: Specific emotions and decision-making. July 2015; In: Journal of Consumer Psychology. Vol. 25, No. 3, pp. 359-371

Chapters, Conference Papers, Creative and Literary Works

So, Jane; Agrawal, Nidhi / The Asymmetry between Time and Money Compensation effect when feeling Scarcity: Time helps the Money Poor, but Money doesn’t help the Time Poor. October 2018; Advances in Consumer Research - Proceedings. Vol. 46, pp. 794-795

So, Jane; Agrawal, Nidhi / Lacking a Resource or Being One: Money Scarcity versus Time Scarcity Differentially Shape Self-value and Product Judgments. October 2017; Advances in Consumer Research - Proceedings. Vol. 45, pp. 890-891

Research Areas

• Resource scarcity
• Emotions
• Perceptions of self versus others