Jan Becker

Jan Becker is Professor of Marketing and Service Management at Kühne Logistics University in Hamburg. He studied Business Administration in Kiel and Bayreuth and holds a doctorate and habilitation in Marketing from the Christian-Albrechts-University at Kiel. Before joining KLU in 2011, he taught at the universities of Kiel, Passau, and Rostock. His teaching portfolio comprises several Marketing courses in the bachelor, master, and doctoral programs as well as in the Executive Education.

Prof. Becker’s research focuses on topics such as Customer Relationship Management, Strategic Marketing, as well as Service Management and Electronic Commerce. His research has been published in prestigious international journals such as Journal of Marketing, International Journal of Research in Marketing, Journal of Service Research, Marketing Letters, and Journal of Business Ethics. He is co-editor of Journal of Media Economics. His research has won the 2018 Sheth/Journal of Marketing Award for the long-term contribution to the discipline of marketing, and the 2015 IJRM Best Paper Award. Furthermore, he was finalist for the 2011 MSI/H. Paul Root Award as well as for the 2018 VHB Best Paper Award. Jan Becker is a regular visiting scholar at the Anderson Graduate School of Management, University of California, Los Angeles (UCLA).

With more than 15 years of industry and consulting experience in the field of digital transformation, Prof. Becker regularly engages in research co-operations with firms from various industries on customer management topics such as referral programs, churn prevention, and targeting. A common thread of these projects is the use of advanced analytical methods to support management in decision-making.

Education

• PhD Christian-Albrechts-Universität zu Kiel / University of Kiel (2000 — 2004)
• Christian-Albrechts-Universität zu Kiel / University of Kiel (1996 — 2000)
• Universität Bayreuth / University of Bayreuth (1994 — 1996)