James Maskulka

James M. Maskulka''s teaching interests include: Global Marketing, Principles of Marketing and directing the Lehigh in Belgium Study Abroad Program for 27 years.  He serves on several editorial boards and his current research interests include: co-creation and the sharing economy, emerging markets and brand management. His consulting interests include: marketing management, brand management, marketing strategy, and marketing communications with an emphasis on media effectiveness research.

Over the last thirty plus years he has made numerous presentations covering a wide variety of seminar topics. He has also participated in a number of consulting experiences with firms such as: General Motors, PP&L, AT&T, and Sure-Fit, Inc.; trade associations such as: Point-of-Purchase International (POPAI), the Outdoor Advertising Association of America (OAAA) and the trade publication Advertising Age. He has also received a number of competitively determined awards funding participation at both academic and business conferences.

Professor Maskulka continues to actively work with firms and non-profit organizations in the areas of strategy development, media planning and customer engagement, He is a member of numerous professional academic organizations and is a past member of the Board of Directors of the United Cerebral Palsy of Lehigh Valley.

Educaion

Youngstown State University, B.S.B.A., M.B.A.

Kent State University, D.B.A.

Research Interests

Marketing Strategy

The Sharing Economy

Brand Strategy

Media Effectiveness