Isabelle Engeler
Assistant Professor of Marketing at IESE Business School
Schools
- IESE Business School
Expertise
Links
Biography
IESE Business School
Isabelle Engeler completed her postdoctoral research at New York University''s Stern School of Business and the University of St. Gallen and holds a Ph.D. in Management from the University of St. Gallen.
Isabelle researches psychological aspects in consumption, pricing and goal achievement, as well as topics related to debiasing methods in survey research. She uses experimental methods, particularly large-scale field experiments with consumers and marathon runners.
She has led consulting projects in the United States and Europe on behavioral pricing, market positioning and customer satisfaction measurement and has worked in the Swiss watchmaking and online trading industry.
Companies
- Assistant Professor of Marketing IESE Business School (2016)
- Visiting Scholar New York University (2014 — 2016)
- Postdoctoral Researcher University of St. Gallen - HSG (2012 — 2016)
- Doctoral Student University of St. Gallen (2007 — 2012)
- Visiting Scholar New York University | Leonard N. Stern School of Business (2010 — 2011)
- Marketing Internship Longines Watch Co. Francillon Ltd. (2005 — 2005)
- Online Trading Internship at E-sider.com (TradeDirect) BCV - Banque Cantonale Vaudoise (2000 — 2001)
Skills
- Statistics
- Marketing
- Market Research
Other
College Teaching, Forschung, Statistik, Consumer Behaviour, Datenanalyse, University Teaching, Research
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