Isabella Soscia
Affiliate Professor at SDA Bocconi /Associate Professor at SKEMA
Schools
- SKEMA
Links
Biography
SKEMA
Isabella Soscia is in the marketing area at SKEMA Business School. She obtained her Ph.D. in Management from Università Bocconi, Italy. Her research interests are marketing communication and consumer behavior, with a special focus on consumption emotions.
Expertise
- Consumer behavior, Consumption emotions, Survey, Experiment
Education
- Ph.D Università Bocconi
Companies
- Associate Professor SKEMA Business School (ESC Lille & CERAM) (2012)
- Affiliate Professor SDA Bocconi (1996)
- Assistant Professor Bocconi University (2003 — 2012)
Videos
MSc International Marketing: Marketing and emotions, an interview with Isabella Soscia
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