Inyoung Chae
Assistant Professor of Marketing | Goizueta Business School at Goizueta Business School
Schools
- Goizueta Business School
Links
Biography
Goizueta Business School
Biography
Inyoung Chae completed her Ph.D. in Management at INSEAD in 2016. Prior to joining the faculty at Emory in 2016, Chae worked as an in-house consultant for Doosan Infracore Co. Chae''s research interests are digital marketing, online advertising, user generated content and big data analysis. She recently published in the Marketing Science Journal.
Areas Of Expertise
- Digital Marketing
- Online Advertising
- User-Generated Content
- Online Word-of-Mouth Marketing
- Bayesian Analysis
- Big Data Analysis
Education (3)
- INSEAD: Ph.D., Management 2016
- Yonsei University: M.S., Applied Statistics 2010
- Yonsei University: B.S., Business Administration and Applied Statistics 2006
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