Ilia Protopapa

Ilia is a Teaching Fellow in Marketing Foundations at King's Business School. She has several years of experience in teaching Marketing modules, such as Principles of Marketing, Consumer Behaviour, International Marketing and Market Research.

Prior to her teaching fellowship, Ilia was a Graduate Teaching Assistant at Kingston Business School and a Visiting Lecturer at the University of Roehampton.

Ilia holds a Master's degree in Marketing and Brand Management and a Master of Research in Business and Management from Kingston University. Her research has been presented in a number of international conferences and doctor colloquia. Ilia is also an associate fellow at the Advance HE (Higher Education) Academy.

Her research focuses on consumer behaviour, consumption value, regulatory focus theory and brand alliances.

Selected Publications

• Lesley Ledden, Stavros P. Kalafatis and Ilia Protopapa (2019) Evaluating branding scales in higher education. In: Bang, Nguyen, T.C, Melewar, Jane, Hemsley-Brown (eds.) Strategic Brand Management in Higher Education. London, UK: Routledge, pp. 233-254, ISBN