Husairi Mariyani Ahmad

Specialization domain(s):

• Marketing strategy, Marketing capabilities, Radical Innovation & Technology Life Cycle, Absorptive Capacity, New Product Development, Opportunism in Marketing

Biography:

Mariyani is an Assistant Professor of Marketing at NEOMA Business School.  She received her PhD in Marketing and Strategy from Cardiff University (UK) and has 9 years of marketing experience in the oil & gas industry. Her research interests encompass the study of marketing capabilities, absorptive capacity, and innovation, specifically in the area of new product development, technology sourcing and technology life cycle.  She currently teaches International Marketing Strategy, Fundamentals of Marketing, and Quantitative Research Methods.  Mariyani also serves as an ad hoc reviewer for the Journal of Marketing Management.