Hubert Faucher

Teaching Professor, Marketing Department at ESSEC

Schools

  • ESSEC

Expertise

Links

Biography

ESSEC

Education

DEGREES1994 - Ph.D. in Industrial Economics,
Cornell University1986 - Mastère en Economie et Gestion Agro-alimentaire,
IGIA (Intitut de Gestion Internationale Agro-alimentaire) 1985 - Diplôme d''Ingénieur en Agriculture, ESAP (Ecole Supérieure d''Agriculture de Purpan)
PROFESSIONAL TRAINING1999 - Cycle "Consulting et Gestion du Changement",
International Mozaik, Paris2001 - Certification
in the use of
"Problem Based Learning" in training, FHC Conseil, Paris2007 - International Teachers Program -
IMD Lausanne

Biography

Customer Supplier Relationship Management in Business-to-Business is at the heart of the expertise of Hubert Faucher, Professor at ESSEC, consultant and management trainer. Hubert Faucher’s credo: the business-to-business economy which secures most of the economic value created in the world, does not enjoy the recognition it deserves from the French public in general, and from the French students in particular. After a Ph.D. in Industrial Economics from Cornell University (USA), Hubert Faucher’s expertise has developed from several complementary positions including industrial equipment selling (Sales Development in Asia) and managing the post-graduate program in Purchasing Management at ESSEC over several years. Hubert Faucher manages several ranges of training curricula in (customized) in-company programs, in open-enrolment programs (where he has created several specialized modules) and in primary education (ESSEC MSc and post-graduate programs). He teaches in French and English on numerous topics related to BtoB Marketing, Key Account Management and Lead Management. He has published several business cases at the European Case-Clearing House and articles or book chapters in his domain of expertise. Hubert Faucher also offers consulting and managerial training (operational application of management tools and process) to several international groups and companies of variables sizes.

Research Areas

Areas

Inter-organisational RelationshipsBtoB Marketing Key Account ManagementPurchasingTraining Techniques, Methods and Tools

Sectors

All sectors Focus on Industrial activities Historical experience in the Agricultural sector

Teaching at ESSEC

ESSEC MSC Since 2011 -MKGS 31228 - BtoB Agri-Food Marketing Policy (25 heures, langue anglaise - Agri-Food Track)Since 2011 -MKGS 31125 - Marketing BtoB et Industriel (25 heures, langue française)Since 2011 -MKGF 31237 - Key Account Management (25 heures, langue anglaise) ESSEC MBA2004/10 - MKGS 31228 - "B to B Agri-Food Marketing Policy" (30 hours, English-taught
- Agri-Food Track)2006/10 - MKGM 33080 - "Pre-MBA Marketing" (21 hours,
30 hours in 2008, French-taught)
2007/10 -
MMKJ 21001 - "Ariane" Management simulation game (15 hours)2009/10 -
MKGS 31227 -
"Marketing BtoB et Industriel" (French-taught)

MASTERES SPECIALISES2008/10 - MKGF 32105 -
Gestion des Comptes Clés" in MS IASIT (Information Technologies), 14 hours2009/10 - "Management Stratégique de la Relation B to B" in MS GAI (Purchasing Mangement) MANAGEMENT GENERAL 2008-10 -
MGES 0701 - "Marketing des Entreprises Sociales" (28 hours, French-taught) in MG Entreprenariat Social CONTINUING
EDUCATION
(ESSEC Executive Education - La Défense)
2006/10 - Programme de Management Spécialisé - "Marketing B to B" (5 days, French-taught)2006/10 - Programme de Management Spécialisé - "Key Account Management" (4 days, French-taught)
UNDER PREPARATIONMSc - Strategic Consulting in BtoB Marketing MAIN PAST
REFERENCES MBA in International Agri-Food Management 2003/04 - "B to B Agri-Food Marketing Policy" (30 hours, English-taught)2001/02 - "Team Building" (21 hours, English-taught)2000/01 - "Customer Supply Chain Management " (15 hours, English-taught)1998/00 - "Food Industrial Marketing" (30 hours, English-taught)1998/00 - "Purchasing Management" (21 hours, English-taught) Mastères Spécialisés
1999/00 -
"Gestion d''Equipe" (15 hours, French-taught)1997/01 -
"Marketing
Industriel Agro-alimentaire" (30 hours, French-taught)1997/98 -
"Développement Intrenational de l''Entreprise" (15 hours, French-taught)1997/98 -
"Negiotiation" (15 hours, langue anglaise)1996/99 - "Marketing des Produits Agricoles" (30 hours, French-taught)EME / Programmes de Management Spécialisés (One-year open enrolment programs and short seminars)2004/05 - Marketing B to B (2 days, French-taught)2004/05 - Marketing B to B (1 day, French-taught)1998/99
-
Marketing B to B (2 days, French-taught)

Cases

Other Teaching Activities

ADMISSION
AND THESIS COMMITTEE CHAIR2002/04 - Executive MBA (Admission Committee Chair)1996/10 - Mastères Spécialisés (Thesis Committee Chair)TUTORING AND THESIS GUIDANCE2006/10 - ESSEC MBA (Tutoring /
Apprenticeship)2000/10 - EME,
Continuing Education
(Theses)1996/10 - Mastères
and other
Specialized Programs
(Theses)
DIVERSE CROSS-DEPARTMENT MISSIONS

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