Hovig Tchalian

Education

• PhD, UCLA;
• MBA, UCLA Anderson;
• BA, UCLA

Hovig studies how the social conversation around new technologies impacts processes of market emergence. His research focuses on nascent and specialty contexts, where the socio-cultural meaning of markets is especially prominent.

In particular, Hovig studies the strategic categorization efforts of auto manufacturers launching into the problematic Electric Vehicle (EV) category. He also has a few ongoing studies on the impact of digital technologies on exchange in upscale handicrafts such as specialty coffee and craft whisky.

Hovig has also developed computational methods for studying large-scale emergence, including a well-cited paper with co-authors on using topic modeling to render theory.

Companies

• Assistant Professor of Clinical Entrepreneurship Lloyd Greif Center for Entrepreneurial Studies - USC Marshall (2021)
• Assistant Professor of Entrepreneurship Peter F. Drucker and Masatoshi Ito Graduate School of Management (2012 — 2021)
• Lecturer, Engineering Writing Program, Viterbi School University of Southern California (2009 — 2012)
• Instructor USC Marshall School of Business (2008 — 2009)
• Consultant Monitor Group/M2C (2006 — 2007)