Hernan Bruno
Professor of Marketing and Digital Environment at Universität zu Köln
Expertise
Links
Biography
-
Hernan Bruno is an Assistant Professor of Marketing at INSEAD. Before joining INSEAD in 2008, Professor Bruno taught in the Master Program at Erasmus University in Rotterdam. He holds a Master in Research and a PhD from London Business School. Prior to his career in business academia, he was a researcher in Analytical Chemistry at the University of Buenos Aires and a consultant at McKinsey and Company.
Professor Bruno is a marketing modeller who uses tools from statistics and economics to answer substantial marketing questions and develop useful marketing and economic methodologies. His work has been presented at the most important marketing conferences and published in Marketing Science. Currently, he is studying pricing issues in B2B markets. In particular, he is using actual transactional databases from industrial companies to understand how prices affect the long-term relationship between the customer and the selling organization and how price perception evolves over time in the context of repeated interactions.
Read about executive education
Other experts
Andrew Karolyi
Andrew Karolyi is the Charles Field Knight Dean of the Cornell SC Johnson College of Business. He is a professor of finance and holder of the Harold Bierman Jr. Distinguished Professorship in the College’s Johnson Graduate School of Management. He is also a professor of economics in Cornell's Col...
Matias Rojas
Industrial Engineer from the Pontificia Universidad Católica de Chile and MSc in Public Policies at the Universidad de Chile. Director of the project "Innovation models for low income population" of the Inter-American Development Bank (IADB). Co-founder of Socialab, NGO that provides a platform f...
Looking for an expert?
Contact us and we'll find the best option for you.