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Prof.dr. Henry Robben over Data-Driven Marketing op Nyenrode Business Universiteit

Biography

Nyenrode Business University
Professor

Henry Robben (1960) is Professor of Marketing at Nyenrode Business Universiteit. His research interests include strategic marketing, innovation management, and new product development. He has published on these and other topics in journals such as the International Journal of Research in Marketing, the Journal of Product Innovation Management, the Journal of Strategic Marketing, and R&D Management.

Previously, he has held positions at Erasmus University Rotterdam, Tilburg University, Delft University of Technology, and TIAS School for Business and Society. He has been a visiting professor at AVT Business School (Denmark), the Mediterranean Agronomic Institute at Chania (Greece), the Southwest University of Finance and Economics (China), the University of Port Elizabeth (South Africa), the Stellenbosch University Business School (South Africa), the University of Utrecht School of Economics (The Netherlands), and the University of West Florida (USA).

He has co-authored several books, including Visionaire Marketing (with Rudy Moenaert), Strategisch denken in marketing (with Rudy Moenaert), Marketingmanagement: De Essentie (with Philip Kotler, Kevin Lane Keller and Maggie Geuens), and Marketing Strategy and Organisation (with Rudy Moenaert and Peter Gouw). Courses taught include Industrat, marketing management, marketing strategy, marketing and innovation management, B2B marketing, Markstrat, and services marketing, in degree and executive programs.

Secondary positions Besides his activities for Nyenrode, Henry is a regular speaker at academic and managerial conferences, and acts as an independent consultant to companies via Robin Beheer BV. He is member of the board to the Cirion Foundation, an organization that helps to create solutions for fighting infectious diseases.

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