Marketing, Innovation and Technology: MBA Module Business & IT

Nyenrode Business University

Nyenrode Business University

Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Digital Transformation

Digital transformation is the process of adopting and utilizing state-of-the-art technologies in order to boost business activity, improve safety, and...

Read more about Information Technology

Information technology is at the heart of any process connected to utilizing computers and communication systems. It is a quite broad term that is use...

Read more about Marketing

Marketing courses will plunge you into the vast field of marketing. In these courses, you will learn a variety of topics that cover each stage of runn...

Read more about Strategy

In order to keep the company that you are managing or your own business competitive, you need to have a clear plan of action, in other words, you must...

Who should attend

  • At least 5 years' work experience as (general) manager or in an influential/strategic position
  • Proven minimum bachelor's level of work and/or education
  • Affinity with business and IT
  • Sufficient knowledge of English.

About the course

The main challenge that technology, innovation and marketing professionals face is how to support the business by analyzing the above uncertainties to be able to create value for the customer in a way that creates value for the organization. One important challenge for those professionals is to develop a broader outlook rather than maintaining a focus on the efficiency of their own discipline’s processes. It is then that they can effectively tackle these effects and how they influence the organization of business and customer decision making. The cooperation and interaction between marketing and that this module seeks to investigate.

What will you get out of it?

  • Understand the value of cooperation between marketing, innovation and technology disciplines
  • Connect and intertwine Marketing, Innovation and Technology and convert this into competitive advantages for the organization
  • Be aware of the disruptive nature of technology and customer needs
  • Learn how to anticipate on changes in consumer behavior caused by new technologies
  • Describe, explain, and foresee client behavior with the help of technology

What are you going to do?

The module Marketing, Innovation and Technology (MIT) is divided into three blocks. Each block focuses on a specific selection of topics that are related to Marketing, Innovation and Technology. The blocks are closely related to each other and interlinked.

  • Block 1: Marketing & Competitive Advantage
  • Block 2: Technology & Transformation
  • Block 3: Digital Innovation

Experts

Henry Robben

Henry Robben (1960) is Professor of Marketing at Nyenrode Business Universiteit. His research interests include strategic marketing, innovation management, and new product development. He has published on these and other topics in journals such as the International Journal of Research in Marketin...

Videos and materials

Marketing, Innovation and Technology: MBA Module Business & IT at Nyenrode Business University

This course has no confirmed dates in the future. Subscribe to be notified when it is offered.


Something went wrong. We're trying to fix this error.

Thank you

Someone from the Coursalytics team will be in touch with you soon.

Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Digital Transformation

When it comes to imposing digital frameworks and technologies, whether you’re trying to optimize particular units or the entire organization, you need to minimize the collateral damage in order to have a greater effect. However, it's not always that ...

Read more about Information Technology

A large part of the courses provides basic information so the students are not required to have any IT qualifications before enrolling. Most of the IT learning programs are also broken down into specific areas of interest, such as systems analysis, a...

Read more about Marketing

During Marketing courses, you will learn how to develop a business idea and create the right website to promote your product. You will gain the skills to analyze your business performance and make key decisions that improve the efficiency of your bus...

Read more about Strategy

Strategy courses contain a large amount of practice. You will be able to analyze the company's performance and make a strategic development plan. All practices are based on real cases that each of you may encounter. The courses will also introduce yo...

Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.

We are happy to help you find a suitable online alternative.