Henri Weijo
Assistant Professor at Aalto University School of Business
Schools
- Aalto University School of Business
Expertise
Links
Biography
Aalto University School of Business
I do research within consumer behavior, more specifically within the field of consumer culture theory (CCT). My current main research interests deal with consumer creativity.
Peer-reviewed scientific articles
Journal article-refereed, Original researchPlay at Any Cost: How Cosplayers Produce and Sustain Their Ludic Communal Consumption Experiences
Seregina, Anastasia; Weijo, Henri2017 in JOURNAL OF CONSUMER RESEARCH (UNIV CHICAGO PRESS)ISSN: 0093-5301Brand community coping
Weijo, Henri; Bean, Jonathan; Rintamäki, Jukka2017 in JOURNAL OF BUSINESS RESEARCH (Elsevier Inc.)ISSN: 0148-2963New insights into online consumption communities and netnography
Weijo, Henri; Hietanen, Joel; Mattila, Pekka2014 in JOURNAL OF BUSINESS RESEARCH (Elsevier Inc.)ISSN: 0148-2963Transmedia Storytelling—Commercializing Media Content as Online Services
Pöntiskoski, E.; Weijo, H.2010 in JOURNAL OF DIGITAL MARKETING (Elsevier Inc.)ISSN: 2229-595X
Play at Any Cost: How Cosplayers Produce and Sustain Their Ludic Communal Consumption Experiences
Seregina, Anastasia; Weijo, Henri
2017 in JOURNAL OF CONSUMER RESEARCH (UNIV CHICAGO PRESS)ISSN: 0093-5301
Brand community coping
Weijo, Henri; Bean, Jonathan; Rintamäki, Jukka
2017 in JOURNAL OF BUSINESS RESEARCH (Elsevier Inc.)ISSN: 0148-2963
New insights into online consumption communities and netnography
Weijo, Henri; Hietanen, Joel; Mattila, Pekka
2014 in JOURNAL OF BUSINESS RESEARCH (Elsevier Inc.)ISSN: 0148-2963
Transmedia Storytelling—Commercializing Media Content as Online Services
Pöntiskoski, E.; Weijo, H.
2010 in JOURNAL OF DIGITAL MARKETING (Elsevier Inc.)ISSN: 2229-595X
Book section, Chapters in research booksHold the line! Exploring the brand community coping process
Weijo, Henri; Rintamäki, Jukka2014 ISBN: 978-1-78441-158-9ISSN: 0885-2111Against ethics and CSR: a call for a science-based market-holistic approach to sustainability in business
Weijo, Henri; Martin, Diane M.; Schouten, John W.2014 ISBN: 978-1-78100-378-7Nordic consumer culture: context and concept
Østergaard, Per; Trolle Linnet, Jeppe; Pynt Andersen, Lars; Kjeldgaard, Dannie; Bjerregaard, Stine; Weijo, Henri; Martin, Diane M.; Schouten, John W.; Östberg, Jacob2014 ISBN: 978-1-78441-158-9ISSN: 0885-2111Self-disclosure
Weijo, Henri2013 ISBN: 978-0-415-67992-3
Hold the line! Exploring the brand community coping process
Weijo, Henri; Rintamäki, Jukka
2014 ISBN: 978-1-78441-158-9
ISSN: 0885-2111
Against ethics and CSR: a call for a science-based market-holistic approach to sustainability in business
Weijo, Henri; Martin, Diane M.; Schouten, John W.
2014 ISBN: 978-1-78100-378-7
Nordic consumer culture: context and concept
Østergaard, Per; Trolle Linnet, Jeppe; Pynt Andersen, Lars; Kjeldgaard, Dannie; Bjerregaard, Stine; Weijo, Henri; Martin, Diane M.; Schouten, John W.; Östberg, Jacob
2014 ISBN: 978-1-78441-158-9
ISSN: 0885-2111
Self-disclosure
Weijo, Henri
2013 ISBN: 978-0-415-67992-3
Conference proceedingsThe future of the discourse of the enchanted consumer: Exploring the history of the transhumanist dialectic
Botez, Andrej; Hietanen, Joel; Mattila, Pekka; Seregina, Anastasia; Weijo, Henri2012 The impact of the sources of learning in product innovation outcomes: an emerging industry perspective
Huhtala, Juho-Petteri; Sihvonen, Antti; Hietanen, Joel; Weijo, Henri; Tikkanen, Henrikki; Salo, Jari; Mattila, Pekka2011 ISBN: 978-0-646-56330-5Monetizing storytelling - Commercializing media as services
Pöntiskoski, E.; Weijo, Henri; Salo, Jari; Koivisto, E.2010 ISSN: 1976-8699Online Brand Community as a Social Apparatus
Weijo, H.; Hietanen, J.; Aspara, J.; Luoma, J.; Vassinen, A.2010 ISBN: 978-0-473-17820-8
The future of the discourse of the enchanted consumer: Exploring the history of the transhumanist dialectic
Botez, Andrej; Hietanen, Joel; Mattila, Pekka; Seregina, Anastasia; Weijo, Henri
2012 The impact of the sources of learning in product innovation outcomes: an emerging industry perspective
Huhtala, Juho-Petteri; Sihvonen, Antti; Hietanen, Joel; Weijo, Henri; Tikkanen, Henrikki; Salo, Jari; Mattila, Pekka
2011 ISBN: 978-0-646-56330-5
Monetizing storytelling - Commercializing media as services
Pöntiskoski, E.; Weijo, Henri; Salo, Jari; Koivisto, E.
2010 ISSN: 1976-8699
Online Brand Community as a Social Apparatus
Weijo, H.; Hietanen, J.; Aspara, J.; Luoma, J.; Vassinen, A.
2010 ISBN: 978-0-473-17820-8
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