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Aalto University School of Business

Biography

Aalto University School of Business
Assistant Professor

I do research within consumer behavior, more specifically within the field of consumer culture theory (CCT). My current main research interests deal with consumer creativity.

Peer-reviewed scientific articles

Journal article-refereed, Original research

Play at Any Cost: How Cosplayers Produce and Sustain Their Ludic Communal Consumption Experiences

Seregina, Anastasia; Weijo, Henri
2017 in JOURNAL OF CONSUMER RESEARCH (UNIV CHICAGO PRESS)
ISSN: 0093-5301

Brand community coping

Weijo, Henri; Bean, Jonathan; Rintamäki, Jukka
2017 in JOURNAL OF BUSINESS RESEARCH (Elsevier Inc.)
ISSN: 0148-2963

New insights into online consumption communities and netnography

Weijo, Henri; Hietanen, Joel; Mattila, Pekka
2014 in JOURNAL OF BUSINESS RESEARCH (Elsevier Inc.)
ISSN: 0148-2963

Transmedia Storytelling—Commercializing Media Content as Online Services

Pöntiskoski, E.; Weijo, H.
2010 in JOURNAL OF DIGITAL MARKETING (Elsevier Inc.)
ISSN: 2229-595X

Book section, Chapters in research books

Hold the line! Exploring the brand community coping process

Weijo, Henri; Rintamäki, Jukka
2014
ISBN: 978-1-78441-158-9
ISSN: 0885-2111

Against ethics and CSR: a call for a science-based market-holistic approach to sustainability in business

Weijo, Henri; Martin, Diane M.; Schouten, John W.
2014
ISBN: 978-1-78100-378-7

Nordic consumer culture: context and concept

Østergaard, Per; Trolle Linnet, Jeppe; Pynt Andersen, Lars; Kjeldgaard, Dannie; Bjerregaard, Stine; Weijo, Henri; Martin, Diane M.; Schouten, John W.; Östberg, Jacob
2014
ISBN: 978-1-78441-158-9
ISSN: 0885-2111

Self-disclosure

Weijo, Henri
2013
ISBN: 978-0-415-67992-3

Conference proceedings

The future of the discourse of the enchanted consumer: Exploring the history of the transhumanist dialectic

Botez, Andrej; Hietanen, Joel; Mattila, Pekka; Seregina, Anastasia; Weijo, Henri
2012

The impact of the sources of learning in product innovation outcomes: an emerging industry perspective

Huhtala, Juho-Petteri; Sihvonen, Antti; Hietanen, Joel; Weijo, Henri; Tikkanen, Henrikki; Salo, Jari; Mattila, Pekka
2011
ISBN: 978-0-646-56330-5

Monetizing storytelling - Commercializing media as services

Pöntiskoski, E.; Weijo, Henri; Salo, Jari; Koivisto, E.
2010
ISSN: 1976-8699

Online Brand Community as a Social Apparatus

Weijo, H.; Hietanen, J.; Aspara, J.; Luoma, J.; Vassinen, A.
2010
ISBN: 978-0-473-17820-8

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