Heilbrunn Benoit

Biography

Benoît Heilbrunn is professor in the Marketing Department of ESCP Europe Paris campus. He also teaches at IFM and CELSA. He worked as a consultant for many years in the area of communication and design management. He holds a Doctorate from University Paris Dauphine and also holds a Masters in semiotics (EHESS) and a masters in Philosophy (University Paris-Sorbonne). His wide interest for human sciences allows him to articulate a reflexion on the ideological aspects of consumer and brand society. He’s very much interested in the various dimensions of material culture and mainly to objects, logos and visual identities.
He teaches Brand management, design management and consumer behaviour. He alos acts as a consultant in the area of strategic brand management and brand valuation. He’s part of &nbsp - the board of Decisions Marketing and Agenda de la pensée contemporaine.

Research Interest