Heather Fraser
Adjunct Professor at the Rotman School of Management at Rotman School of Management
Schools
- Rotman School of Management
Links
Biography
Rotman School of Management
Bio
Heather Fraser is Adjunct Professor at Rotman. She is co-founder of Rotman DesignWorks. She is a leader in Business Design practices and design-inspired student programs. She consults on Business Design initiatives for corporations, public entities, and educational institutions internationally. In 2012, Heather started up a new independent venture, Vuka Innovation, which is dedicated to building organizations’ capacity to innovate through Business Design. Heather is the author of Design Works: How to Tackle Your Toughest Innovation Challenges through Business Design. Prior to joining Rotman, Fraser held leadership positions at Procter & Gamble, Ogilvy & Mather, and TAXI Advertising & Design.
Academic Positions
2012-Present Expert in Residence; Rotman School of Managment
2005-Present Adjunct Professor; Rotman School of Management
2005-2012 Director of Rotman Designworks and the Business Design Initiative; Rotman School of Management
Videos
Read about executive education
Books
Design Works: How to Tackle Your Toughest Innovation Challenges Through Business Design; Heather M.A. Fraser; University of Toronto Press; 2012
Papers
- Design Works: How to Tackle Your Toughest Innovation Challenges Through Business Design; Heather M.A. Fraser; University of Toronto Press; 2012
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