Hanieh Sardashti

Hanieh Sardashti is an assistant professor of marketing at the University of North Florida. She received her Doctor of Philosophy in marketing from Michigan State University in 2018. Hanieh is an empirical researcher with interests in investigating the implications of marketing strategy in the capital markets, marketing metrics/analytics, and digital marketing. Hanieh’s works have been published in the Journal of Business Logistics, Journal of Business Ethics and International Journal of Research in Marketing. She currently teaches marketing research and information, social media marketing, and digital marketing analytics.

Education

• Ph.D. in marketing, Michigan State University (2018)
• MBA in finance and international Business, University of Toledo(2013)

Awards

• Donald A. and Shirley M. Taylor marketing doctoral student support fund in recognition of research excellence, 2018

Publications & Presentations

Publications:

• Bhattacharya A, Good V, Sardashti H, Peloza J. Beyond warm glow: The risk-mitigating effect of corporate social responsibility (CSR). Journal of Business Ethics. January 2020.
• Bhattacharya A, Misra S, Sardashti H. Strategic orientation and firm risk. International Journal of Research in Marketing. 2019;36(4):509-527.
• Calantone R, Whipple JM, Wang J (Feng), Sardashti H, Miller JW. A Primer on Moderated Mediation Analysis: Exploring Logistics Involvement in New Product Development. Journal of Business Logistics. 2017;38(3):151-169.

Selected Conference Presentations:

• Sardashti Hanieh and Roger J Calantone, “The Impact of Online Chatter on Analyst Earnings Forecast”, AMA Summer Conference 2014, Chicago, IL
• Sardashti Hanieh and Roger J Calantone, “The Impact of Market-Based Assets on Analyst Recommendation”, Marketing Science Conference 2014, Baltimore, MD
• Sardashti Hanieh, Hang T Nguyen, and Roger J Calantone, “Using Executive Pay to Build Stronger Brands and Enhance Firm Performance”, Marketing Science Conference 2017, Los Angeles, CA
• Sardashti Hanieh and Roger J Calantone, "Reexamining The Relationship Between Innovation and Institutional Investor Ownership: The Moderating Role of Investor Relations Intensity", Winter AMA 2018, New Orleans, LA
• Bhattacharya Abhi, Shekhar Misra, and Hanieh Sardashti, "Strategic Orientation and Firm Risk", Winter AMA 2018, New Orleans, LA