Guneet Nagpal
Assistant Professor, Marketing at Ivey Business School
Schools
- Ivey Business School
Links
Biography
Ivey Business School
Guneet Kaur Nagpal is an Assistant Professor in Marketing at the Ivey Business School. Guneet’s research interest lies in using econometric techniques to model consumer and firm decisions in imperfect information environments, with the objective of providing insights to managers and policy makers. In her dissertation, she develops consumer search and haggling models to quantify the economic value of effort cost of automobile shoppers at the information search stage. In another research project, she models the pricing decisions in the pharmaceutical industry for prescription drug launches and quantifies the effect of marketing and R&D efforts on pricing power of the firms.
Prior to joining Ivey, Guneet completed her PhD at University of North Carolina, Chapel Hill.
When not conducting research, Guneet enjoys spending time with her son and husband. She loves to read, bike and hike. She seeks to explore the most beautiful biking and hiking trails across Canada with her family. She feels strongly about plight of female education in the lesser developed countries and is making small efforts to contribute in that direction.
Education
- PhD – University of North Carolina, Chapel Hill, USA
- Master of Business Economics – University of Delhi, New Delhi, India
- Bachelor of Science (Physics Hons.) – Panjab University, Chandigarh,India
Honours & Awards
- Fellow, AMA-Sheth Doctoral Consortium, University of Iowa, 2017
- Winner, Wharton Customer Analytics Initiative (WCAI) Research Proposal Competition, 2015
- Young Researcher Finalist Award, European Society of Opinion and Market Research Congress, 2012
Experience
- Manager – Innovation Practice Division, Nielsen BASES, New Delhi, India (2010-2013)
Read about executive education
Other experts
Popular Courses
Leading People and Teams
ESMT
Berlin, Germany
May 28
The Positive Leader: Deep Change and Organizational Transformation
Stephen M. Ross School of Business
Ann Arbor, Michigan, United States
Jun 23
Leading Strategic Growth and Change
Columbia Business School
New York, New York, United States
Jun 10
Private Equity: Investing and Creating Value
The Wharton School
Philadelphia, Pennsylvania, United States
Sep 8
Leading Digital Transformation
ESMT
Berlin, Germany
May 28
The Manchester Leadership Development Programme
Alliance Manchester Business School
Manchester, United Kingdom
Jul 1
Looking for an expert?
Contact us and we'll find the best option for you.