Your Guide to Executive Learning

All experts
AboutBiography

Guillaume Hervet

Lecturer. Assistant Professor to department Marketing. Ph.d, Business Administration, Université Laval at Grenoble Ecole de Management

Schools

  • Grenoble Ecole de Management

Links

Biography

Grenoble Ecole de Management

Areas of expertise

  • E-commerce
  • Web-Based Marketing
  • Social Networks

Biography

 After doing his PhD in business administration (Université Laval, Qc, Canada), he worked as an assistant professor in marketing at Saint-Etienne School of Management (France) and specialized in e-marketing. His research interests are in the field of digital marketing and more particularly in internet advertising effectiveness and avoidance, web 2.0 (communities, social network sites) and smart objects. He joined GEM in September 2014 as a member of the marketing department.cvdfdf 

 

Courses

  • Comportement du Consommateur - Licence - Since 2014
    • Digital Marketing - Master - Since 2014
    • Fondamentaux du Marketing - Master - Since 2014
    • Marketing - Master - Since 2014
    • Market Research - Licence - Since 2014
    • Social Media Marketing - Licence - Since 2014

Read about executive education

Other experts

Christine O''Brien

EDUCATION J.D., Boston College Law School B.A., Boston College EXPERTISE/RESEARCH INTERESTS Professor Christine Neylon O''Brien has a special interest in labor and employment law issues as she interned at Region 1 of the National Labor Relations Board and specialized in this practice area at...

Richard Fedrick

Richard started his career in 1988 in the Derivatives Product Group at Morgan Stanley, which he joined after three years of post-grad research in Theoretical Physics. He spent three years as a rates and FX structurer at Morgan Stanley before moving to a similar role at Deutsche Bank in London. In...

Looking for an expert?

Contact us and we'll find the best option for you.

Something went wrong. We're trying to fix this error.