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AboutBiography

Guillaume Hervet

Lecturer. Assistant Professor to department Marketing. Ph.d, Business Administration, Université Laval at Grenoble Ecole de Management

Schools

  • Grenoble Ecole de Management

Links

Grenoble Ecole de Management

Areas of expertise

  • E-commerce
  • Web-Based Marketing
  • Social Networks

Biography

 After doing his PhD in business administration (Université Laval, Qc, Canada), he worked as an assistant professor in marketing at Saint-Etienne School of Management (France) and specialized in e-marketing. His research interests are in the field of digital marketing and more particularly in internet advertising effectiveness and avoidance, web 2.0 (communities, social network sites) and smart objects. He joined GEM in September 2014 as a member of the marketing department.cvdfdf 

 

Courses

  • Comportement du Consommateur - Licence - Since 2014
    • Digital Marketing - Master - Since 2014
    • Fondamentaux du Marketing - Master - Since 2014
    • Marketing - Master - Since 2014
    • Market Research - Licence - Since 2014
    • Social Media Marketing - Licence - Since 2014

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