Greg Rathjen

Associate Professor at University of Tennessee / Adjunct Professor of Marketing at Goizueta Business School

Schools

  • Goizueta Business School

Links

Biography

Goizueta Business School

Education

  • MBA The University of Chicago - Booth School of Business (1982 — 1984)
  • Doctor of Philosophy (Ph.D.) Michigan State University (1965 — 1972)

Companies

  • Principal Emeritus Marketecture Marketing Research (2018)
  • Owner/Principal Marketecture Marketing Research (1995)
  • Marketing Research Consultant Bedford Group (1991 — 1995)
  • Adjunct Professor of Marketing Emory University Goizueta Business School (1991 — 1992)
  • Research Director/EVP Account Planning Henderson Advertising (1987 — 1991)
  • Research Director D'Arcy Masius Benton and Bowles (1981 — 1987)
  • Research Supervisor BBDO Chicago (1980 — 1981)
  • Associate Professor University of Tennessee (1975 — 1980)
  • Assistant Professor Miami University (1974 — 1975)

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