Gordon Burtch

Gordon Burtch is the Kelli Questrom Associate Professor in Management, Associate Professor of Information Systems, and Fellow of the Digital Business Institute at Boston University’s Questrom School of Business. His research primarily centers on the economic evaluation of information systems, employing empirical analyses grounded in econometrics and field experimentation to identify and quantify the factors driving individual participation in online social contexts. His scholarly contributions have found publication in several esteemed journals, including Management Science, Information Systems Research, MIS Quarterly, Manufacturing & Service Operations Management, Organization Science, Production and Operations Management, the Journal of Law, Economics & Organization, and the Journal of Consumer Psychology.

Furthermore, he boasts an impressive record of accolades, including the AIS Early Career Award (2017) and the INFORMS ISS Sandra A. Slaughter Early Career Award (2017). In 2014, he was also honored with the INFORMS ISR and ISS best paper award. His research endeavors have garnered substantial financial support, securing over $2 million in grants from diverse corporate, non-profit, and governmental entities such as the NSF, Ewing Marion Kauffman Foundation, the 3M Foundation, Adobe, Facebook Research, and the European Commission. Beyond academia, his work and perspectives have earned recognition in mainstream media outlets, including The New York Times, the Wall Street Journal, NPR, Time Magazine, Forbes, Vice, Wired, the LA Times, Pacific Standard, and PC Magazine. His dedication to scholarly service is evident through his receipt of both the Best Reviewer and Best Associate Editor Awards from Information Systems Research. Currently, he holds the position of Associate Editor for three prestigious INFORMS journals: Management Science, ISR, and Service Science. His previous contributions to the field include roles as a track chair and associate editor for the International Conference on Information Systems (ICIS), co-chairing the Symposium on Statistical Challenges in eCommerce Research (SCECR) twice, and serving as co-chair for the Workshop on Information Systems and Economics (WISE) on two occasions.

Before embarking on his academic journey, he held diverse roles in the professional world, working as an information systems auditor, a hardware design engineer, and, most recently, as a technology consultant with Accenture Canada in Toronto. In addition to his research pursuits, he imparts knowledge to graduate students through courses focused on data analytics and IT management. His educational background includes a Bachelor of Engineering and a Master of Business Administration from McMaster University, as well as a PhD in Business Administration from Temple University’s Fox School of Business.

Education

• PhD, Temple University, 2013
• MBA, McMaster University, 2007
• B. Eng., McMaster University, 2005

Academic Positions

• Kelli Questrom Associate Professor in Management Boston, MA
  Boston University – Questrom School of Business 2021–
• Visiting Professor Madrid, Spain
  IE University – IE Business School 2019–
• Associate Professor & McKnight Presidential Fellow Minneapolis, MN
  University of Minnesota – Carlson School of Management 2018–2021
• Assistant Professor Minneapolis, MN
  University of Minnesota – Carlson School of Management 2013–2018

Selected Publications

• Hill, S., Burtch, G., Barto, M. (In Press). "Television and Digital Advertising: Second Screen Response and Coordination with Sponsored Search", SSRN Electronic Journal
• Burtch, G., Ramaprasad, J. (In Press). "Assessing and Quantifying Local Network Effects in an Online Dating Market", SSRN Electronic Journal
• Burtch, G., Ramaprasad, J. (In Press). "Assessing and Quantifying Local Network Effects in an Online Dating Market", SSRN Electronic Journal
• Burtch, G., Hong, Y., Liu, D. (In Press). "On the Role of Provision Points in Online Crowdfunding", SSRN Electronic Journal
• Huang, N., Burtch, G., Hong, Y., Pavlou, P. (In Press). "Unemployment and Worker Participation in the Gig Economy: Evidence from an Online Labor Platform", SSRN Electronic Journal
• Hong, Y., Peng, J., Burtch, G., Huang, N. (In Press). "Do You Have Time for a Quick Chat? Direct Messaging System Usage and Hiring Outcomes in Online Labor Markets", SSRN Electronic Journal
• Huang, N., Hong, Y., Burtch, G. (In Press). "Digital Social Visibility, Anonymity and User Content Generation: Evidence from Natural Experiments", SSRN Electronic Journal
• Burtch, G., Ghose, A., Wattal, S. (In Press). "An Empirical Examination of the Antecedents and Consequences of Investment Patterns in Crowd-Funded Markets", SSRN Electronic Journal
• Huang, N., Hong, Y., Burtch, G. (In Press). "The Nature and Effects of Distance Bias in Consumer Evaluation", SSRN Electronic Journal
• Burtch, G., Chan, J. (In Press). "Does Medical Crowdfunding Reduce Bankruptcy Rates in the United States? An Empirical Analysis", SSRN Electronic Journal
• Burtch, G., Ghose, A., Wattal, S. (In Press). "Cultural Differences and Geography as Determinants of Online Pro-Social Lending", SSRN Electronic Journal
• Hong, Y., Burtch, G., Shan, W. (In Press). "Small and Nimble: A Resource-Based Analysis of Organization Capabilities Integral to the Success of Small Online Vendors", SSRN Electronic Journal
• Burtch, G., Pavlou, P. (In Press). "Simple Design Mechanisms to Mitigate the Winner's Curse: Simultaneous Online Auctions with Rotating Bids", SSRN Electronic Journal
• Babar, Y., Burtch, G. (In Press). "Examining the Impact of Ridehailing Services on Public Transit Use", SSRN Electronic Journal
• Sabzehzar, A., Burtch, G., Hong, Y., Raghu, T. (In Press). "The Role of Religion in Online Pro-social Lending: An Interactional View", SSRN Electronic Journal
• Tong, S., Zhang, Y., Burtch, G., Lin, Z. (In Press). "Buyer-Seller Social Interaction and Sales Activity in Online P2P Markets for Used Goods", SSRN Electronic Journal
• Huang, N., Burtch, G., He, Y., Hong, Y. (2022). "Managing Congestion in a Matching Market via Demand Information Disclosure", Information Systems Research, 33 (4), 1196-1220
• Yang, M., McFowland, E., Burtch, G., Adomavicius, G. (2022). "Achieving Reliable Causal Inference with Data-Mined Variables: A Random Forest Approach to the Measurement Error Problem", INFORMS Journal on Data Science
• Hsieh, J., Hong, Y., Burtch, G., Zhu, H. (2022). "A Little Too Personal: Effects of Standardization versus Personalization on Job Acquisition, Work Completion, and Revenue for Online Freelancers", CHI Conference on Human Factors in Computing Systems
• Zamoff, M., Greenwood, B., Burtch, G. (2021). "Who Watches the Watchmen: Evidence of the Effect of Body-Worn Cameras on New York City Policing", The Journal of Law, Economics, and Organization, 38 (1), 161-195
• Hong, Y., Peng, J., Burtch, G., Huang, N. (2021). "Just DM Me (Politely): Direct Messaging, Politeness, and Hiring Outcomes in Online Labor Markets", Information Systems Research, 32 (3), 786-800
• Schanke, S., Burtch, G., Ray, G. (2021). "Estimating the Impact of “Humanizing” Customer Service Chatbots", Information Systems Research, 32 (3), 736-751
• Burtch, G., He, Q., Hong, Y., Lee, D. (2021). "How Do Peer Awards Motivate Creative Content? Experimental Evidence from Reddit", Management Science
• Burtch, G., Hong, Y., Kumar, S. (2021). "When Does Dispute Resolution Substitute for a Reputation System? Empirical Evidence from a Service Procurement Platform", Production and Operations Management, 30 (6), 1565-1582
• Huang, N., Zhang, J., Burtch, G., Li, X., Chen, P. (2021). "Combating Procrastination on Massive Online Open Courses via Optimal Calls to Action", Information Systems Research, 32 (2), 301-317
• Burtch, G., Gupta, D., Martin, P. (2021). "Referral Timing and Fundraising Success in Crowdfunding", Manufacturing & Service Operations Management, 23 (3), 676-694
• Babar, Y., Burtch, G. (2020). "Examining the Heterogeneous Impact of Ride-Hailing Services on Public Transit Use", Information Systems Research, 31 (3), 820-834
• Huang, N., Burtch, G., Hong, Y., Pavlou, P. (2020). "Unemployment and Worker Participation in the Gig Economy: Evidence from an Online Labor Market", Information Systems Research, 31 (2), 431-448
• Deodhar, S., Babar, Y., Burtch, G. (2019). "Falling from Digital Grace: Participation in Online Software Contests Following Loss of Status", Academy of Management Proceedings, 2019 (1), 13956-13956
• Gorbatai, A., Younkin, P., Burtch, G. (2019). "The More Things Change the More They Stay the SameVariability in Discrimination after Salient Events", Academy of Management Proceedings, 2019 (1), 11788-11788
• Burtch, G., Chan, J. (2019). "Investigating the Relationship Between Medical Crowdfunding and Personal Bankruptcy in the United States: Evidence of a Digital Divide", MIS Quarterly, 43 (1), 237-262
• Huang, N., Burtch, G., Gu, B., Hong, Y., Liang, C., Wang, K., Fu, D., Yang, B. (2019). "Motivating User-Generated Content with Performance Feedback: Evidence From Randomized Field Experiments", Management Science, 65 (1), 327-345
• Deodhar, S., Babar, Y., Burtch, G. (2019). "Falling from Digital Grace: Participation in Online Software Contests Following Loss of Status", Proceedings of the Annual Hawaii International Conference on System Sciences
• Burtch, G., Carnahan, S., Greenwood, B. (2018). "Can You Gig It? An Empirical Examination of the Gig Economy and Entrepreneurial Activity", Management Science, 64 (12), 5497-5520
• Hong, Y., Hu, Y., Burtch, G. (2018). "EMBEDDEDNESS, PROSOCIALITY, AND SOCIAL INFLUENCE: EVIDENCE FROM ONLINE CROWDFUNDING", MIS QUARTERLY, 42 (4), 1211-+
• Huang, N., Zhang, J., Burtch, G., Li, X., Chen, P. (2018). "Combating Procrastination on MOOCs via Optimal Calls-to-Action: Evidence from a Field Experiment", Academy of Management Proceedings, 2018 (1), 14171-14171
• Gorbatai, A., Younkin, P., Burtch, G. (2018). "Racist on Tuesdays: The Relationship between High-Salience Events and Variation in Discrimination", Academy of Management Proceedings, 2018 (1), 10596-10596
• Burtch, G., Hong, Y., Bapna, R., Griskevicius, V. (2018). "Stimulating Online Reviews by Combining Financial Incentives and Social Norms", Management Science, 64 (5), 2065-2082
• Yang, M., Adomavicius, G., Burtch, G., Ren, Y. (2018). "Mind the Gap: Accounting for Measurement Error and Misclassification in Variables Generated via Data Mining", Information Systems Research, 29 (1), 4-24
• Burtch, G., Hong, Y., Liu, D. (2018). "The Role of Provision Points in Online Crowdfunding", Journal of Management Information Systems, 35 (1), 117-144
• Hong, Y., Hu, Y., Burtch, D. (2018). "Embeddedness, Pro-Sociality and Fundraising Response: Evidence from Crowdfunding Platforms", MIS Quarterly, 42 (4), 1211-1224
• Greenwood, B., Burtch, G., Carnahan, S. (2017). "Unknowns of the gig-economy", Communications of the ACM, 60 (7), 27-29
• Sen, S., Burtch, G., Gupta, A., Rill, R. (2017). "Incentive design for ad-sponsored content: Results from a randomized trial", 2017 IEEE Conference on Computer Communications Workshops (INFOCOM WKSHPS)
• Huang, N., Hong, Y., Burtch, G. (2017). "Social Network Integration and User Content Generation: Evidence from Natural Experiments", MIS Quarterly, 41 (4), 1035-1058
• Huang, N., Gu, B., Burtch, G., Hong, Y., Chen, L., Wang, K., Fu, D., Yang, B., Lan, W. (2017). "Designing Effective Performance Feedback Notification Systems to Stimulate Content Contribution: Evidence from a Crowdsourcing Recipe Platform", Proceedings of the 50th Hawaii International Conference on System Sciences (2017)
• Hong, Y., Huang, N., Burtch, G., Li, C. (2016). "Culture, Conformity, and Emotional Suppression in Online Reviews", Journal of the Association for Information Systems, 17 (11), 737-758
• Huang, N., Burtch, G., Hong, Y., Polman, E. (2016). "Effects of multiple psychological distances on construal and consumer evaluation: A field study of online reviews", Journal of Consumer Psychology, 26 (4), 474-482
• Burtch, G., Ghose, A., Wattal, S. (2016). "Secret Admirers: An Empirical Examination of Information Hiding and Contribution Dynamics in Online Crowdfunding", Information Systems Research, 27 (3), 478-496
• Burtch, G., Carnahan, S., Greenwood, B. (2016). "Can You Gig It? An Empirical Examination of the Gig-Economy and Entrepreneurship", Academy of Management Proceedings, 2016 (1), 14466-14466
• Deodhar, S., Burtch, G., Subramani, M. (2016). "Status and User Participation in Competitive Crowdsourcing", Academy of Management Proceedings, 2016 (1), 10355-10355
• Burtch, G., Ghose, A., Wattal, S. (2015). "The Hidden Cost of Accommodating Crowdfunder Privacy Preferences: A Randomized Field Experiment", Management Science, 61 (5), 949-962
• Burtch, G., Kashkooli, K., Kotha, S., Swart, R., Younkin, P. (2014). "Crowdfunding State of the Union and the Related Research Horizon", Academy of Management Proceedings, 2014 (1), 16413-16413
• Burtch, G., Ghose, A., Wattal, S. (2014). "Cultural Differences and Geography as Determinants of Online Prosocial Lending", MIS Quarterly, 38 (3), 773-794
• Burtch, G., Ghose, A., Wattal, S. (2013). "An Empirical Examination of the Antecedents and Consequences of Contribution Patterns in Crowd-Funded Markets", Information Systems Research, 24 (3), 499-519

Selected Research Presentations

• Burtch, D. The Effects of Online Social Identity Signals on Retailer Demand, MIT, 2022
• Burtch, D. The Effects of Online Social Identity Signals on Retailer Demand, George Mason University, 2022
• Burtch, D. Recharging Retail: Estimating Consumer Demand Spillovers from Electric Vehicle Charging Stations, Nanyang Technological University, 2022
• Burtch, D. An Empirical Investigation of Warehouse Automation and Worker Injury, Tilburg University, 2022
• Burtch, D. An Empirical Investigation of Warehouse Automation and Worker Injury, Telecom Paris, 2022
• Burtch, D. Personal Social Networks, Technology Skills, and Worker Performance Under Telework, Copenhagen Business School, 2022
• Burtch, D. Comments on Social Media Ads, Meta, 2022
• Burtch, D. Personal Social Networks, Technology Skills, and Worker Performance Under Telework, University of Rochester, 2022
• Burtch, D. Personal Social Networks, Technology Skills, and Worker Performance Under Telework, UT Austin, 2022
• Burtch, D. Personal Social Networks, Technology Skills, and Worker Performance Under Telework: Evidence from Portugal, Erasmus University, 2021
• Burtch, D. With a Little Help From My Friends: Career Benefits from Online Community Engagement, University of Hawaii, 2021
• Burtch, D. Healthcare Across Boundaries: Urban-Rural Differences in the Financial and Healthcare Consequences of Telehealth Adoption, University of Minnesota, 2021
• Burtch, D. Peer Awards Increase Content Generation and Reduce Content Novelty, Facebook Research, Queen's University, 2021
• Burtch, D. Designing Demand Information Disclosure in the Presence of Capacity Constraints: A Large-Scale Randomized Field Experiment on a Matching Platform, New York University, University of Illinois, Georgia State University, University of Texas - Dallas, Boston College, Fordham University, 2021
• Burtch, D. , He, Y. , Hong, Y. , Huang, N. , Xu, X. Designing Demand Information Disclosure in the Presence of Capacity Constraints: A Large-Scale Randomized Field Experiment on a Matching Platform, Workshop on Information Systems and Economics (WISE),, Virtual, 2020
• Burtch, D. , Cho, D. , Smith, M. , Yangfan, L. The Impact of Early Digital Movie Releases on Box Office Revenue: Evidence from the Korean Market, Workshop on Information Systems and Economics (WISE), Virtual, 2020
• Burtch, D. , Greenwood, B. , Zamoff, M. The Effect of Body-worn Cameras on New York City Policing, INFORMS Conference on Information Systems and Technology (CIST), Virtual, 2020
• Burtch, D. , Godhino de Matos, M. , Lima, F. Personal Social Networks, Technology Skills, and Workers’ Digital Resilience, National Bureau of Economic Research (NBER) - Economics of Digitization Spring Meeting, Virtual, 2020
• Burtch, D. Peer Awards Increase Content Generation and Reduce Content Novelty, Temple University, University of Illinois - Urbana-Champaign, Goethe University, Boston University, 2020

Awards And Honors

• 2021, Distinguished Member - Cum Laude, Association for Information Systems
• 2020, Award for Best Published Paper in Prior 3 Years, INFORMS Management Science
• 2019, Best Associate Editor Award, INFORMS Information Systems Research
• 2018, McKnight Presidential Fellowship, University of Minnesota