Gordhan Saini

Research interests:

• Employer Branding, Social Marketing, Pricing

Career

• Associate Professor, School of Management and Labour Studies, Tata Institute of Social Sciences, Mumbai, Sept. 2019 – till date.
• Assistant Professor, School of Management and Labour Studies, Tata Institute of Social Sciences, Mumbai, 19 May 2010 – August 2019.
• Post-Doctoral Fellow, Indira Gandhi Institute of Development Research, Mumbai, September 2008 - May 2010.
• Sr. Market Research Analyst, Innovative Design Engineering Animation (IDEA) Pvt. Ltd, Ahmedabad, January 2008 - Sept. 2008.
• Academic Associate - Marketing Area, Indian Institute of Management (IIM), Ahmedabad, April 2006 - January, 2008.
• Lecturer, Institute of Management & Technology (IMT), Faridabad, August 2005-April 2006.
• Research Officer / Micro Enterprises Expert, Indian Institute of Rural Management (IIRM), Jaipur, July 2003-July, 2005.

Education

• Post-Doctorate, Indira Gandhi Institute of Development Research, Mumbai, Sept. 2008-May 2010.
• PhD, Banasthali University, Banasthali (Rajasthan), 2008.
• PG Diploma in Rural Development, IGNOU, New Delhi, 2004.
• MBA (Marketing), Rajasthan Vidhyapeeth University, Udaipur, 2003.
• Bachelor of Arts, University of Rajasthan, Jaipur, 2001.

PUBLICATIONS

• Ahamad, F. Saini, G.K., & Jawahar, I.M. (2022), "Interactive influence of work-life balance benefits, employee recommendation, and job attributes on employer attractiveness and job pursuit intentions: two experiments", Asian Business & Management, IF: 4.80
  
• Saini, G.K., Lievens, F., & Srivastava, M. (2022), "Employer and Internal Branding Research: A Bibliometric Analysis of 25 Years", Journal of Product and Brand Management, IF: 5.354 (ABDC: A),
• Srivastava, M., Pandey, N., & Saini, G.K. (2022), "Reference Price Research in Marketing: A Bibliometric Analysis", Marketing Intelligence and Planning, IF: 4.357 (ABDC: A),
• Kalyanaram, G., Saini, G.K., Mony, S., & Jayasankaran, N. (2022), "Behavioral response to online pricing: empirical and managerial insights", Journal of Indian Business Research, (ABDC: C).
• Mukul, K., Pandey, N., & Saini, G.K. (2021), "Does social capital provide marketing benefits for startup business? An emerging economy perspective", Asia Pacific Journal of Marketing and Logistics, IF: 3.98 (ABDC: A).
• Saini, A., Saini, G.K., & Kumar, S., (2021), "Role of corporate social marketing campaigns in employer branding: A study of campus engagement initiatives", Social Marketing Quarterly, (ABDC:B)
  
• Ramamurthi, R., Saxena, R., Krishnamoorthy, B., & Saini, G.K. (2021), "Measuring the degree of internationalization (DOI) of Indian manufacturing companies", Indian Journal of Marketing, 51(10), 8-26. (ABDC:C)
  
• Ramamurthi, R., Saxena, R., Krishnamoorthy, B., & Saini, G.K. (2021), "Organizational factors influencing internationalization of Indian manufacturing companies: An empirical analysis", The Indian Journal of Industrial Relations, 57(2), 205-225. (ABDC: C).
• Raghubanshi, G., Venugopal, S., & Saini, G. K. (2021), "Fostering inclusive social innovation in subsistence marketplaces through community-level alliances: An institutional work perspective", Industrial Marketing Management, 97, 21-34. IF: 4.7 (ABDC:A)
  
• Raut, T.K., & Saini, G.K. (2021), "Trade Competitiveness of India’s Textile and Apparel Sector", Economic & Political Weekly, 56(22), 55-60. (ABDC: B).
  
• Saini, G.K. (2021), "Employer Branding to Build Human Capital Advantage", In Transformational Leadership in BankingL Challenges of Governance, Leadership and HR in a Digital and Disruptive World. Edited by Anil K. Khandelwal, Sage Publications https://in.sagepub.com/en-in/sas/transformational-leadership-in-banking/book278035#contents
• Saini, G.K., & Jawahar, J. (2021), “Do Employment Experience and Attractiveness Rankings Matter in Employee Recommendation? A Firm-level Analysis of Employers", Management and Labour Studies, 46(2), 175-191 (ABDC: C).
• Mukul, K., & Saini, G.K. (2021), "Talent acquisition in startups in India: the role of social capital", Journal of Entrepreneurship in Emerging Economies, 13(5), 1235-1261 (ABDC: C).
  
• Srivastava, M., Sivaramakrishnan, S., & Saini, G.K. (2020), “The relationship between electronic word-of-mouth and consumer engagement: An exploratory study”. IIM Kozhikode Society & Management Review, 10(1) 66-81. (ABDC:C).
  
• Sonu, S. K., Jawahar, I. M., & Saini, G.K. (2020), “Influence of return on investment and labor market conditions on job seekers’ preferences of employment attributes in the Indian context”, Asian Business & Management, IF: 2.192 (ABDC: C).
• Newar, S., Saini, G.K., & Singh, V. (2020), “Agro-tech ontology: a solution for accelerating agricultural productivity in the state of Rajasthan, India”, International Journal of Agricultural Resources, Governance and Ecology, 16(1), 2-22. (ABDC:C). * Saini, G.K. (2020), “Shoppers Stop: Leveraging social media for employer branding”, Emerging Economies Cases Journal, 2(1), 54-61.
• Saini, G.K., & Jawahar, J. (2019), “The influence of employer rankings, employment experience, and employee characteristics on employer branding as an employer of choice", Career Development International, 24(7), 636-657. IF: 2.704. (ABDC:B)
• Saini, G.K., Sahay, A., & Kalyanaram, G. (2019), “How do complementarity and discount-choices interact with latitude of price acceptance in price bundling?”, Journal of Consumer Marketing, 36(7), 962-976. (ABDC: A)
• Banerjee, P., Saini, G.K., & Kalyanaram, G. (2018), “The role of brands in recruitment: mediating role of employer brand equity”, Asia Pacific Journal of Human Resources, 58(2), 173-196. IF: 1.163. (ABDC: B).
• Kumari, Shweta., & Saini, G.K. (2018). Do instrumental and symbolic factors interact in influencing employer attractiveness and job pursuit intention? Career Development International, 23(4), 444-462. IF: 2.704. (ABDC: B).
• Saini, G.K. (2018). Do attractiveness rankings and employment experience matter in employee recommendation? Academy of Management Proceedings, 2018(1),
• Saini, G.K., & Kaura, A. (2018). CRISIL: Designing a compelling employee value proposition, Ivey Case No: 9B18C009,
• Gupta, S., & Saini, G.K. (2018). Information source credibility and job seekers’ intention to apply: The mediating role of brands. Global Business Review, 21(2), 1-20. (ABDC:C).
• Saini, G.K., Sahay, A., & Kalyanaram, G. (2018). An empirical study of latitude of quantity acceptance(LQA) in an emerging economy – India. Journal of Global Marketing.31(2), 111-127. (ABDC: B).
  
• Saini, G.K., Pandey, S.K., Singh, A., & Kalyanaram, G. (2017). Role of empathy and customer orientation in job satisfaction and organizational commitment. NMIMS Management Review, 34(2), 12-28.
• Singh, A., Majumdar, S., & Saini, G.K. (2017). Corporate social responsibility and social entrepreneurship: an Indian context. Journal of Entrepreneurship and Innovation in Emerging Economies (Sage), 3(1), 71-76.
• Kalyanaram, G., Saini, G.K., & Sahay, A. (2016). Latitude of quantity acceptance: conceptualization and empirical validation. Rediscovering the Essentiality of Marketing, Part of the series Developments in Marketing Science: Proceedings of the Academy of Marketing Science. 579-583.
• Katiyar, V., & Saini, G.K. (2016). Impact of social media activities on employer brand equity and intention to apply. NMIMS Management Review, 28 (January-February), 11-31.