GONG Yuzhen
Professor of Management, Associate Dean and Academic Director of EMBA Program at BIMBA
Schools
- BIMBA
Links
Biography
BIMBA
Education
- Ph.D. , Chinese Academy of Military Sciences, 2000
- M.A. , Beijing Normal University, 1994
- B.A., Qufu Normal University, Shandong Province,1991
Professional Appointments
- Visiting Scholar, East Asia Program, Cornell University, 2006, 2007
- Professor, Beijing International MBA Program, Peking University, Dec 2011-Present
- Associate Professor, Beijing International MBA Program, Peking University, Dec 2004 – Dec 2011
- Associate Professor of Military Sciences, Department of Strategy Research, Chinese Academy of Military Sciences, Dec 2003 - Dec 2004
- Assistant Professor of Military Sciences, Department of Strategy Research, Chinese Academy of Military Sciences, July 1994 - Dec 2003
Administrative experiences
- 2006 - present Vice Chair of Academic Committee, Beijing International MBA Program, PekingUniversity
- 2002-2004 Director of Development Department, China Research Society of Sun Tzu’s Art of War
Main Research Interests
- Sun Tzu’s Art of War
- Leadership and Competitive Strategy under Uncertain Environment
- National Development Strategy of the Great Powers
- Strategic Culture and Strategic Behavior
Main Courses Taught
- Competition Strategy and Executive Ability(EMBA&MBA)
- Leadership and Competitive Strategy under Uncertain Environment (EMBA)
- National Development Strategy of the Great Powers (Bachelor, Double Major in Economics Program)
- Leadership in Chinese Traditional Culture (EDP)
Grants
- 2011-2012,Leadership and the Way of Organizational Development,Financed by Caterpillar Foundation,.
- Competition Strategy and Execution , The Art of War by Sun Tzu and Its Impact to Business in China,Financed by Caterpillar Foundation, 2009-2010
- High-tech Corporation Management in Developed Countries, project member, Financed by China 863 Project Center, 2005-2006
- New History of Qing Dynasty, Vol. of Military History, Financed by National New History of Qing Dynasty Committee, 2003-2006
- Taiwan Culture and its Relationship with Mainland China, Financed by Chinese Academy of Military Sciences, 2002-2003
- Enlightenments from the Nine Unification Wars in Chinese History, Financed by Chinese Central Military Commission, 2002
- Strategic Culture and its Influence on Chinese Strategic Behavior, Financed by Chinese Academy ofMilitary Sciences, 2000-2002
- 1998-2001 The Science of Strategy, project member, Financed by Chinese Academy of Military Sciences,.
Selected Publications
- Yuzhen Gong, The Way of Winning, Sun Tzu’s the Art of War and the Principles for Competition, Mirae N Culture Group Co., Ltd Book-folio, Seoul, 2011
- Yuzhen Gong, The Way of Winning, Sun Tzu’s Competitive Thoughts, Hong Kong Open Page Publishing Co., Ltd, Hong Kong, 2011
- Yuzhen Gong, The Way of Winning, Sun Tzu’s the Art of War and the Principles for Competition, Peking University Press, Beijing, 2010
- Yuzhen Gong, The Seven Leadership Principles of Zeng Guofan , Peking University Press, Beijing, 2004, 2007
- Yuzhen Gong, An Analysis of Chinese Strategic Culture, Military Science Press, Beijing, 2002
- Yuzhen Gong, Haijun Zhao, Chinese Masters of War and Military Theory, PLA Press,Beijing, 1997
- Mingyong Pi, Yuzhen Gong, Modern World Military History, Chinese Broadcast & Television Press, 1996
Read about executive education
Other experts
Popular Courses
Leading Digital Transformation
ESMT
Berlin, Germany
May 28
Leading People and Teams
ESMT
Berlin, Germany
May 28
The Manchester Leadership Development Programme
Alliance Manchester Business School
Manchester, United Kingdom
Jul 1
Private Equity: Investing and Creating Value
The Wharton School
Philadelphia, Pennsylvania, United States
Sep 8
Leading Strategic Growth and Change
Columbia Business School
New York, New York, United States
Jun 10
The Positive Leader: Deep Change and Organizational Transformation
Stephen M. Ross School of Business
Ann Arbor, Michigan, United States
Jun 23
Looking for an expert?
Contact us and we'll find the best option for you.