GONG Yuzhen

Professor of Management, Associate Dean and Academic Director of EMBA Program at BIMBA

Schools

  • BIMBA

Links

Biography

BIMBA

Education

  • Ph.D. , Chinese Academy of Military Sciences, 2000
  • M.A. , Beijing Normal University, 1994
  • B.A., Qufu Normal University, Shandong Province,1991

Professional Appointments

  • Visiting Scholar, East Asia Program, Cornell University, 2006, 2007
  • Professor, Beijing International MBA Program, Peking University, Dec 2011-Present
  • Associate Professor, Beijing International MBA Program, Peking University, Dec 2004 – Dec 2011
  • Associate Professor of Military Sciences, Department of Strategy Research, Chinese Academy of Military Sciences, Dec 2003 - Dec 2004
  • Assistant Professor of Military Sciences, Department of Strategy Research, Chinese Academy of Military Sciences, July 1994 - Dec 2003

Administrative experiences

  • 2006 - present Vice Chair of Academic Committee, Beijing International MBA Program, PekingUniversity
  • 2002-2004 Director of Development Department, China Research Society of Sun Tzu’s Art of War

Main Research Interests

  • Sun Tzu’s Art of War
  • Leadership and Competitive Strategy under Uncertain Environment
  • National Development Strategy of the Great Powers
  • Strategic Culture and Strategic Behavior

Main Courses Taught

  • Competition Strategy and Executive Ability(EMBA&MBA)
  • Leadership and Competitive Strategy under Uncertain Environment (EMBA)
  • National Development Strategy of the Great Powers (Bachelor, Double Major in Economics Program)
  • Leadership in Chinese Traditional Culture (EDP)

Grants

  • 2011-2012,Leadership and the Way of Organizational Development,Financed by Caterpillar Foundation,.
  • Competition Strategy and Execution , The Art of War by Sun Tzu and Its Impact to Business in China,Financed by Caterpillar Foundation, 2009-2010
  • High-tech Corporation Management in Developed Countries, project member, Financed by China 863 Project Center, 2005-2006
  • New History of Qing Dynasty, Vol. of Military History, Financed by National New History of Qing Dynasty Committee, 2003-2006
  • Taiwan Culture and its Relationship with Mainland China, Financed by Chinese Academy of Military Sciences, 2002-2003
  • Enlightenments from the Nine Unification Wars in Chinese History, Financed by Chinese Central Military Commission, 2002
  • Strategic Culture and its Influence on Chinese Strategic Behavior, Financed by Chinese Academy ofMilitary Sciences, 2000-2002
  • 1998-2001 The Science of Strategy, project member, Financed by Chinese Academy of Military Sciences,.

Selected Publications

  • Yuzhen Gong, The Way of Winning, Sun Tzu’s the Art of War and the Principles for Competition, Mirae N Culture Group Co., Ltd Book-folio, Seoul, 2011
  • Yuzhen Gong, The Way of Winning, Sun Tzu’s Competitive Thoughts, Hong Kong Open Page Publishing Co., Ltd, Hong Kong, 2011
  • Yuzhen Gong, The Way of Winning, Sun Tzu’s the Art of War and the Principles for Competition, Peking University Press, Beijing, 2010
  • Yuzhen Gong, The Seven Leadership Principles of Zeng Guofan , Peking University Press, Beijing, 2004, 2007
  • Yuzhen Gong, An Analysis of Chinese Strategic Culture, Military Science Press, Beijing, 2002
  • Yuzhen Gong, Haijun Zhao, Chinese Masters of War and Military Theory, PLA Press,Beijing, 1997
  • Mingyong Pi, Yuzhen Gong, Modern World Military History, Chinese Broadcast & Television Press, 1996

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