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Georgios Zervas

Assistant Professor Questrom School of Business at Boston University

Schools

  • Boston University

Links

Biography

Boston University

SELECTED PUBLICATIONS

  • Eckhardt, G., Houston, M., Jiang, B., Lamberton, C., Rindfleisch, A., Zervas, G. (2019). "Marketing in the Sharing Economy", Journal of Marketing, 83 (5), 5-27
  • Proserpio, D., Xu, W., Zervas, G. (2018). "You get what you give: theory and evidence of reciprocity in the sharing economy", Quantitative Marketing and Economics, 16 (4), 371-407
  • Proserpio, D., Zervas, G. (2017). "Online Reputation Management: Estimating the Impact of Management Responses on Consumer Reviews", Marketing Science, 36 (5), 645-665
  • Luca, M., Zervas, G. (2016). "Fake It Till You Make It: Reputation, Competition, and Yelp Review Fraud", Management Science, 62 (12), 3412-3427
  • Byers, J., Mitzenmacher, M., Zervas, G. (2012). "The groupon effect on yelp ratings", Proceedings of the 13th ACM Conference on Electronic Commerce - EC '12
  • Byers, J., Mitzenmacher, M., Zervas, G. (2012). "Daily deals", Proceedings of the fifth ACM international conference on Web search and data mining - WSDM '12
  • Byers, J., Mitzenmacher, M., Zervas, G. (2010). "Information asymmetries in pay-per-bid auctions", Proceedings of the 11th ACM conference on Electronic commerce - EC '10
  • Byers, J., Mitzenmacher, M., Zervas, G. (2010). "Adaptive weighing designs for keyword value computation", Proceedings of the third ACM international conference on Web search and data mining - WSDM '10
  • Zervas, G."The Supply and Demand Effects of Review Platforms",

SELECTED RESEARCH PRESENTATIONS

  • Zervas, G. The Welfare Impact of Consumer Reviews: A Case Study of the Hotel Industry, HEC Paris, HEC, Paris, France, 2019
  • Zervas, G. Learning Market Structure & Consumer Preferences from Search Data: An Application to Hotel Demand Estimation, Marketing Science 2019, Rome, Italy, Marketing Science 2019, Rome, Italy, 2019

AWARDS AND HONORS

  • 2018, Dean's Research Scholar, Boston University

Videos

Read about executive education

Cases

For Hotels, Online Reviews Really Matter to the Bottom Line

November 22, 2016

Wall Street Journal Georgios Zervas, Questrom School of Business When hotel guests post positive online reviews, the praise may come with a price… Expert quote: “Even if only 20% of people bother to read the reviews and then stay in places on the basis of the reviews, they’re moving the entire market around.” View full article

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‘Not an attack on Airbnb:’ Cambridge councilors look to protect homeowners while mulling regs

July 20, 2016

Wicked Local Cambridge Georgios Zervas, Questrom School of Business While city councilors have made it clear they don’t want to shut down Airbnb, they expressed concerns at a public hearing Tuesday about the popular short-term rental service being used for commercial purposes… Expert quote: “Ten percent increase in Airbnb listings corresponds to a decrease in […]

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Five star dining or burger joint from hell?

February 29, 2016

BBC News Georgios Zervas, Questrom School of Business At Vicky’s Diner in Upper Manhattan, New York, Peter the waiter is a much-loved character in the community and the small diner is a popular fixture with families… Expert quote: “You could imagine doing that, but I think it would be quite creepy. And most people would find […]

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Don’t Necessarily Judge Your Next E-Book By Its Online Review

October 26, 2015

NPR “All Things Considered” Georgios Zervas, Questrom School of Business Whether you’re planning a restaurant date night or picking out the next e-book for your bedside table, it wouldn’t hurt to be more suspicious of online reviewers’ expertise… View full article and listen to audio of expert Georgios Zervas

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Portland restaurateur accuses Yelp of unfair practices

September 17, 2015

Boston.com Gerogios Zervas, Questrom School of Business David Levi isn’t the first restaurant owner to accuse Yelp of poor practices, but he believes he has some evidence to back his beliefs… Expert quote: “The threat [that online reviews pose to restaurant owners] to can be substantial. Online reviews are a major component of the consumer […]

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Navigating the potentially murky world of online reviews

June 22, 2015

BBC News Georgios Zervas, Questrom School of Business “Write Reviews Get Paid”, screams the advert. This might sound a theatre critic’s dream, but Craigslist’s “Get $5 for Yelp review” leaves less room for such notions… Expert quote: “The reason is quite simple. When was the last time you checked a review of Burger King or McDonald’s? […]

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Hathaway: Uber choices give consumers a power Lyft

April 4, 2015

Boston Herald Georgios Zervas, Questrom School of Business Over the past few years, innovative new services such as Airbnb and Uber have sprung up across the nation, creating what’s been termed the “sharing” economy or “peer-to-peer” economy… View full article quoting expert Georgios Zervas

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Here’s Proof Airbnb Is Shaking Up the Global Hospitality Industry

March 7, 2015

TheStreet.com Georgios Zervas, School of Management Airbnb hasn’t been around for a full six years but it’s already shaken the global hospitality industry, forcing longstanding incumbents to adapt  or suffer… View full article referencing expert Georgios Zervas

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Cambridge Restaurant Owner Shames Yelpers Who Berated Staff

March 3, 2015

WBZ Georgios Zervas, School of Management Turning the tables on negative reviews. One restaurant owner is saying enough is enough when it comes to Yelpers who, he says, abuse the system… Expert quote: “Most people do not walk in and threaten restaurants with a bad review. I think it’s more rare to use social media, Facebook, Twitter, Instagram, to […]

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Mind Your Manners, Companies Are Rating You

January 30, 2015

New York Times (subscription required) Georgios Zervas, School of Management People routinely use the Internet to review services from plumbers to hairdressers. Now the tables are turned. Companies are rating their customers, casting into darkness those who do not make the grade… Expert quote: “There are incentives that encourage the overreporting of positive experiences and […]

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