George Milne

Education

PhD, University of North Carolina - Chapel Hill, 1990 MA , University of Utah, 1984 BS, University of Utah, 1982

Academic Appointments

Associate Dean of Research, Isenberg School of Management, University of Massachusetts Amherst, 7/2018-Present Director, PhD Program, Isenberg School of Management, University of Massachusetts Amherst, 9/2013-7/2018 Professor of Marketing, University of Massachusetts, Amherst, 9/2010-Present Associate Professor of Marketing, University of Massachusetts Amherst, 7/1996-8/2010 Assistant Professor of Marketing, University of Massachusetts Amherst, 9/1992-6/1996 Visiting Assistant Professor of Marketing, University of North Carolina-Chapel Hill, 7/1990-6/1992 Visiting Erskine Fellow in Management, University of Canterbury, Christchurch, 2001 Adjunct Associate Professor of Sport Studies, UMass Amherst, 1996-1997

Research Interests

• social media marketing
• online privacy, technology and public policy
• mindfulness and consumer well-being
• digital health care marketing

Teaching Interests

• consumer privacy protection and management
• mindful marketing and consumption

Undergraduate

• Marketing Research
• Marketing Management

Masters

• Marketing Research
• Marketing Management

PhD

• Marketing Management

Recent Honors & Awards

Best Reviewer Award, Journal of Interactive Marketing, 2014 College Outstanding Research Award, University of Massachusetts, Amherst, 2008-2009, 2016-2017 Thomas Kinnear Award -- Outstanding Article in Journal of Public Policy and Marketing , 2019 Journal of Consumer Affairs Best Paper Award, 2019

Selected Publications

• Bahl, Shalini, George R. Milne, Spencer Ross, David G. Mick, Sonya A. Grier, Sunaina K. Chugani, Steven Chan, Stephen J. Gould, Yoon-Na Cho, Joshua D. Dorsey, , Robert M. Schindler, Mitchel R. Murdock and Sabine Boesen Mariani (2016), Mindfulness: The Transformative Potential for Consumer, Societal, and Environmental Well-Being, Journal of Public Policy and Marketing: Fall 2016, Vol. 35, No. 2, pp. 198-210.
• Walker, Kristen L, George R. Milne, Bruce D. Weinberg (2019), “Introduction to the Special Issue: Optimizing the Future of Innovative Technologies and Infinite Data,” Journal of Public Policy and Marketing
• Dahl, Andrew, George R. Milne, James Peltier (2019), Digital health information seeking in an omni-channel environment: A shared decision-making and service-dominant logic perspective, Journal of Business Research
• Milne, George R., George Pettinico, Fatima Hajjat, and Ereni Markos (2017), “"Information Sensitivity Typology: Mapping the Degree and Type of Risk Consumers Perceive in Personal Data Sharing" Journal of Consumer Affairs, 51(1)133-161
• Markos, Ereni, George R. Milne, and James Peltier (2017), Information Sensitivity and Willingness to Provide Continua: A Comparative Privacy Study of the United States and Brazil, Journal of Public Policy and Marketing, 36:1, 79-96