George Gaskell

George Gaskell BSc PhD, C.Psychol, Fellow AcSS. Emeritus Professor of Social Psychology and Research Methodology.

George joined the School in 1971. His career at the School includes the Department of Social Psychology; establishing and co-directing the Methodology Institute (now Department); Vice Chair of the Appointments Committee; Pro-director Planning and Resources.

Research interests

Behavioural science; science in society; social and ethical implications of the life sciences, and quantitative and qualitative research methods. He has published in leading social science journals, in Science and Nature.

Research projects and recent reports

Currently chair of LSE and Partners Consortium on Behavioural Science, conducting studies in support of European Commission Directives and policy discussions on tobacco health warnings, energy labelling; environmental footprints, on-line gambling and protective measures for children playing on-line games. He is participating in two EC Horizon projects on Research Integrity and WeNet: the internet of us.