Gene Del Vecchio

Gene Del Vecchio is an adjunct professor of marketing with particular expertise in marketing strategy, consumer behavior, research, youth marketing and entertainment. In his 30+ years in private industry, he conducted roughly one thousand research studies to provide essential strategic and tactical marketing direction that helped build multimilliondollar businesses across film, television, packaged goods, toy, restaurant, and technology industries. He has written four business books, his most recent being Creating Blockbusters. Gene has written articles for Forbes.com, Huffington Post, USA Today, and The Hollywood Reporter. He was an SVP, Director of Planning & Research at advertising giant Ogilvy & Mather where he led highly successful strategic efforts for global businesses. His career began at General Mills.

His clients included The Walt Disney Company, Paramount Pictures, Starz, PBS Kids Sprout, Hasbro, Mattel, MGA Entertainment, Microsoft, IBM, Nestle, Kraft Foods, Procter & Gamble, Carl's Jr. and more.

Education

• MBA University of Southern California - Marshall School of Business (1978 — 1980)
• BA University of California, Los Angeles (1974 — 1978)
• Polytechnic High School

Companies

• Adjunct Professor of Marketing USC Marshall School of Business (2012)
• Founder Marketing Consultant (1998)
• SVP, Research & Planning Ogilvy & Mather (1981 — 1998)
• Research Project Director General Mills (1980 — 1981)