Ged King

Ged King is an Adjunct Professor of Practice at Wake Forest University where he teaches Consumer Behavior, Brand Management, Product Development, and Marketing Research. He is also on the faculty of the Path to Purchase Institute.

Ged is also the Chief Executive Officer at SFW, a brand innovation company, employing 60 consultants in Raleigh and Greensboro North Carolina. Under his leadership, SFW has appeared on the Inc. 500/5000 list in 2012, 2013, 2014, 2015, 2016, 2018 and 2020 for being one of the fastest-growing companies in the U.S. During his time at SFW, Ged has been fortunate to work on great brands such as GE, Walmart, Burt’s Bees, Channellock, Fruit of the Loom, Tylenol, and Estee Lauder.

Before leading SFW, Ged held positions in sales and marketing at Swing-N-Slide. While there he helped the company grow over 950% and go public on NASDAQ. He also worked seven years in store operations at Kroger, where he learned the retail business from the consumer at the store level.

Education

• North Carolina State University
  BS, Industrial Engineering