Galen Bodenhausen

Lawyer Taylor Professor of Psychology and Marketing, Weinberg College of Arts & Sciences, Professor of Marketing, Kellogg School of Management, Co-Director of the Center on the Science of Diversity at Kellogg School of Management

Schools

  • Kellogg School of Management

Expertise

Links

Biography

Kellogg School of Management

Galen V. Bodenhausen is Lawyer Taylor Professor of Psychology and Marketing. He is an elected Fellow of the Association for Psychological Science, the American Psychological Association, the Society for Personality and Social Psychology, and the Society for the Psychological Study of Social Issues.

Professor Bodenhausen studies a wide variety of issues involved in consumer cognition, including: understanding the origins, nature, and consequences of consumer attitudes, including both explicit and implicit (or automatic) attitudes; the role of identity concerns in judgment and behavior; the influence of prejudice and stereotypes on perception, judgment, memory, and behavior; how moods and other kinds of emotional states influence judgment and preference; and the nature and consequences of materialistic mindsets. He has served as the editor of the Personality and Social Psychology Review and three other journals and is a member of the editorial boards of the Journal of Experimental Psychology, the Journal of Personality and Social Psychology: Attitudes and Cognition, and Social Psychological and Personality Science, among others.

Bodenhausen teaches theories of social psychology, principles of social cognition, attitudes and attitude change. He received his PhD in social psychology from the University of Illinois, Urbana-Champaign.

Research Interests

Social attitudes and social cognition; the role of implicit and automatic reactions in judgment and choice; influence of emotion on decision making; the impact of social identities and reference groups on attitudes and behavior; psychological implications of social diversity

Education

  • PhD, 1987, Social Psychology, University of Illinois at Urbana-Champaign
  • MA, 1984, Social Psychology, University of Illinois at Urbana-Champaign
  • BS, 1982, Psychology, Wright State University, Summa Cum Laude

Academic Positions

  • Professor, Kellogg School of Management, Northwestern University, 2007-present
  • Professor, Weinberg College of Arts of Sciences, Northwestern University, 2001-present
  • Interim Department Chair, Department of Psychology, Weinberg College of Arts of Sciences, Northwestern University, 2005-2006
  • Associate Professor, Weinberg College of Arts of Sciences, Northwestern University, 1996-2001
  • Associate Professor, Michigan State University, 1992-1996
  • Assistant Professor, Michigan State University, 1987-1992

Awards

Daniel Linzer Award for Faculty Excellence in Diversity and Equity, Northwestern University

Read about executive education

Cases

Perrott, David, Dedre Gentner and Galen Bodenhausen. 2005. Resistance is Futile: The Unwitting Insertion of Analogical Inferences in Memory. Psychonomic Bulletin & Review. 12(4): 696-702.

Analogical inferences can modify people's understanding, but can this occur even when the inferences are unpalatable? We report two experiments suggesting that this is the case. Participants read a source passage on the role and status of gay people in society. Half then read an analogy describing the historical persecution of left-handers. On a subsequent recognition test, the participants who read the analogy were more likely than the control participants to misrecognize analogical inferences as statements explicitly presented, but the two groups did not differ in recognition rates for other kinds of statements. A priori explicit attitudes toward gays did not moderate these findings, although the participants with more positive attitudes toward gays saw the analogy to left-handers as more sound. Our findings demonstrate that analogical inferences can be seamlessly integrated into mental representations of the target domain even when those inferences are unpalatable; in short, resistance to analogy is futile.

Bodenhausen, Galen and Shira Gabriel. 2000. Sadness and Susceptibility to judgmental bias: The case of anchoring. Psychological Science. 11(4): 324-327.

Examines the correlation between anchoring bias and sadness of a person. Susceptibility of sad people to biases than with the neutral-mood counterparts; Dependence of anchoring bias with the composites being set; Interaction of item valence with anchor value.

Bodenhausen, Galen. 1994. Negative affect and social perception: The differential impact of anger and sadness. European Journal of Social Psychology. 24(1): 45-62.

The overwhelming majority of research on affect and social information processing has focused on the judgment and memories of people in good or bad mood rather than examining more specific kinds of emotional experience within the broad categories of positive and negative affect. Are all varieties of negative affect alike in their impact on social perception? Three experiments were conducted to examine she possibility that different kinds of negative affect (in this case. anger and sadness) can have very different kinds of effects on social information processing. Experiment I showed that angry subjects rendered more stereotypic judgments in a social perception task than did sad subjects, who did not differ from neutral mood subjects. Experiments 2 and 3 similarly revealed a greater reliance upon heuristic cues in a persuasion situation among angry subjects. Specifically, their level of agreement with unpopular positions was guided more by the credibility of the person advocating the position. These findings are discussed in terms of the impact of emotional experience on social information-processing strategies.

Bodenhausen, Galen. 1990. Second-guessing the jury: Stereotypic and hindsight biases in perceptions of court cases. Journal of Applied Social Psychology. 20(13): 1112-1121.

This research examined the effects of stereotypic beliefs and hindsight biases on perceptions of court cases. Subjects read evidentiary material pertaining to a criminal trial in which the defendant either was a stereotyped offender or was not. Additionally, some subjects were given outcome information about the verdict attained in the trial; half of these subjects were told that the defendant had been found guilty, and the other half were told that he had been found not guilty. The remainder were not given any outcome information. Subjects were than asked to predict the likely outcome of a trial based on the presented evidence. Typical hindsight bias effects were expected and obtained for nonstereotyped offenders; subjects considering these cases viewed the evidence as less incriminating when they were told the defendant had been found not guilty, and they found it to be more incriminating when they were told the defendant had been found guilty, when compared to the no-outcome-information group. However, no hindsight biases were evident in judgments of cases involving stereotyped defendants, who were seen as relatively more likely to be guilty regardless of the nature of outcome information presented. Particularly striking was the lack of impact of the "not guilty" outcome information on perceptions of the guilt of stereotyped defendants. These findings suggest that strong expectations held in foresight may not be amenable to modification in hindsight.

Bodenhausen, Galen. 1985. Effects of stereotypes on decision making and information-processing strategies. Journal of Personality and Social Psychology. 48(2): 267-282.

In two experiments we investigated the effects of stereotyping on (a) reactions to a behavioral transgression and (b) the recall of information bearing on it. Subjects read a case file describing a transgression committed by a target (in Experiment 1, a job-related infraction; in Experiment 2, a criminal act). In some cases, the target's transgression was stereotypic of the target's ethnic group (conveyed through his name), and in other cases it was not. After reading the case file, subjects judged the likelihood that the transgression would recur and recommended punishment for the offense. These judgment data supported the hypothesis that stereotypes function as judgmental heuristics. Specifically, subjects used a stereotype of the target to infer the reasons for his transgression, and then based their punishment decisions on the implications of these inferences, considering other relevant information only when a stereotype-based explanation of the behavior was not available. However, recall data suggested that once a stereotype-based impression of the crime and its determinants was formed, subjects reviewed other available information in an attempt to confirm the implications of this impression. This led to differential recall of presented information, depending on whether its implications were consistent with, inconsistent with, or irrelevant to those of the stereotype.

Bodenhausen, Galen. 1985. Cognitive mediators of reactions to rape. Journal of Personality and Social Psychology. 48(2): 324-338.

In two experiments we investigated the effects of stereotyping on (a) reactions to a behavioral transgression and (b) the recall of information bearing on it. Subjects read a case file describing a transgression committed by a target (in Experiment 1, a job-related infraction; in Experiment 2, a criminal act). In some cases, the target's transgression was stereotypic of the target's ethnic group (conveyed through his name), and in other cases it was not. After reading the case file, subjects judged the likelihood that the transgression would recur and recommended punishment for the offense. These judgment data supported the hypothesis that stereotypes function as judgmental heuristics. Specifically, subjects used a stereotype of the target to infer the reasons for his transgression, and then based their punishment decisions on the implications of these inferences, considering other relevant information only when a stereotype-based explanation of the behavior was not available. However, recall data suggested that once a stereotype-based impression of the crime and its determinants was formed, subjects reviewed other available information in an attempt to confirm the implications of this impression. This led to differential recall of presented information, depending on whether its implications were consistent with, inconsistent with, or irrelevant to those of the stereotype.

Galinsky, Adam, Kurt Hugenberg, Carla Groom and Galen Bodenhausen. Forthcoming. "The reappropriation of stigmatizing labels: Implications for social identity." In Research on Managing Groups and Teams: Identity Issues in Groups, edited by Jeffrey Polzer, vol. 5, 221-256. Greenwich, CT: JAI Press.

We present a model of reappropriation, the phenomenon whereby a stigmatized group revalues an externally imposed negative label by self-consciously referring to itself in terms of that label. The model specifies the causes and consequences of reappropriation as well as the essential conditions necessary for reappropriation to be effective. To place the concept of reappropriation in proper context, we begin by discussing the roots of stigma and the mediating role played by social categorization and social identity in the realization of stigmas' deleterious effects. We also discuss the strategies available to both individuals and groups by which stigmatized individuals can enhance their devalued social identities. We provide a discussion of two historical cases of reappropriation and some preliminary empirical evidence concerning the consequences of self-labeling and attempting to reappropriate a stigmatizing label. Finally we discuss the implications of the model for groups and teams, both within and outside of organizations.

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