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Fred Feinberg

Joseph Handleman Professor of Marketing. Professor of Statistics at Stephen M. Ross School of Business

Schools

  • Stephen M. Ross School of Business

Links

Biography

Stephen M. Ross School of Business

Research

Prof. Feinberg's research examines how people make choices in uncertain environments.  His work focuses on using statistical models to explain complex decision patterns, particularly involving sequential choices among related items (e.g., brands in the same category) and dyads (e.g., people choosing one another in online dating).  He also works in mathematical psychology, Bayesian econometrics, dynamic programming, as well as models of advertising and consumer variety-seeking. He is Co-Editor of Marketing Science and formerly Senior Editor for Marketing at Production and Operations Management and Associate Editor at Journal of Marketing Research,. With Tom Kinnear and Jim Taylor, he is author of Modern Marketing Research: Concepts, Methods, and Cases.

Videos

Read about executive education

Books

Deciding How to Decide: An Agenda for Multi-Stage Choice Modeling Research in Marketing AuthorsSwait, J. and Feinberg, F. Published Date08/2014 Source Edward Elgar, United Kingdom. Handbook of Choice Modelling Stephane Hess and Andrew Daly

Why Do Older Consumers Tell Us They Are More Satisfied? AuthorsCarolyn Yoon, Fred Feinberg, Norbert Schwarz Published Date06/2013 Source Taylor & Francis Pages: 209-228 The Aging Consumer: Perspectives from Psychology and Economics [June, 2010] Drolet, Schwarz, and Yoon

Bayesian Modeling for Psychologists: An Applied Approach AuthorsFred Feinberg and Richard Gonzalez Published Date09/2012 Source American Psychological Association APA Handbook of Research Methods in Psychology: Vol. 2. Research Designs Harris Cooper

Discriminant Analysis for Marketing Research Applications AuthorsFred Feinberg Published Date12/2012 Source Wiley Wiley International Encyclopedia of Marketing, Volume 2: Marketing Research [Published 12/2010] Wagner Kamakura

Consumer Neuroscience AuthorsHilke Plassmann, Carolyn Yoon, Fred Feinberg, Baba Shiv Published Date12/2012 Source Wiley Wiley International Encyclopedia of Marketing, Volume 3: Consumer Behavior [Published, Dec. 2010] Richard P. Bagozzi and Ayalla Ruvio

Bayesian Modeling for Psychologists: An Applied Approach AuthorsFred Feinberg, Richard Gonzalez Published Date2010 Source American Psychological Association APA Handbook of Research Methods in Psychology Harris Cooper

Older Consumers and Satisfaction AuthorsFred Feinberg, Carolyn Yoon, Norbert Schwarz Published Date2010 Source Taylor & Francis The Aging Consumer: Perspectives from Psychology and Economics Drolet, Schwarz, Yoon

Consumer Neuroscience AuthorsFred Feinberg, Hilke Plassmann, Carolyn Yoon, Baba Shiv Published Date2010 Source University of Michigan Wiley International Encyclopedia of Marketing Richard Bagozzi, Ayalla Ruvio

Discriminant Analysis in Marketing Research AuthorsFred Feinberg Published Date11/2010 Source Duke University Wiley International Encyclopedia of Marketing, Volume 2: Marketing Research Wagner Kamakura

Modern Marketing Research: Concepts, Methods, and Cases [This is a textbook, but aimed at both students and practitioners.] AuthorsFred Feinberg, Tom Kinnear, Jim Taylor Published Date2013 Source Cengage 1133188966

Modern Marketing Research: Concepts, Methods, and Cases, Second Edition AuthorsFred Feinberg, Tom Kinnear, Jim Taylor Published Date05/2012 Source Cengage Learning 0759391718

Papers

  • Deciding How to Decide: An Agenda for Multi-Stage Choice Modeling Research in Marketing AuthorsSwait, J. and Feinberg, F. Published Date08/2014 Source Edward Elgar, United Kingdom. Handbook of Choice Modelling Stephane Hess and Andrew Daly
  • Why Do Older Consumers Tell Us They Are More Satisfied? AuthorsCarolyn Yoon, Fred Feinberg, Norbert Schwarz Published Date06/2013 Source Taylor & Francis Pages: 209-228 The Aging Consumer: Perspectives from Psychology and Economics [June, 2010] Drolet, Schwarz, and Yoon
  • Bayesian Modeling for Psychologists: An Applied Approach AuthorsFred Feinberg and Richard Gonzalez Published Date09/2012 Source American Psychological Association APA Handbook of Research Methods in Psychology: Vol. 2. Research Designs Harris Cooper
  • Discriminant Analysis for Marketing Research Applications AuthorsFred Feinberg Published Date12/2012 Source Wiley Wiley International Encyclopedia of Marketing, Volume 2: Marketing Research [Published 12/2010] Wagner Kamakura
  • Consumer Neuroscience AuthorsHilke Plassmann, Carolyn Yoon, Fred Feinberg, Baba Shiv Published Date12/2012 Source Wiley Wiley International Encyclopedia of Marketing, Volume 3: Consumer Behavior [Published, Dec. 2010] Richard P. Bagozzi and Ayalla Ruvio
  • Bayesian Modeling for Psychologists: An Applied Approach AuthorsFred Feinberg, Richard Gonzalez Published Date2010 Source American Psychological Association APA Handbook of Research Methods in Psychology Harris Cooper
  • Older Consumers and Satisfaction AuthorsFred Feinberg, Carolyn Yoon, Norbert Schwarz Published Date2010 Source Taylor & Francis The Aging Consumer: Perspectives from Psychology and Economics Drolet, Schwarz, Yoon
  • Consumer Neuroscience AuthorsFred Feinberg, Hilke Plassmann, Carolyn Yoon, Baba Shiv Published Date2010 Source University of Michigan Wiley International Encyclopedia of Marketing Richard Bagozzi, Ayalla Ruvio
  • Discriminant Analysis in Marketing Research AuthorsFred Feinberg Published Date11/2010 Source Duke University Wiley International Encyclopedia of Marketing, Volume 2: Marketing Research Wagner Kamakura
  • Modern Marketing Research: Concepts, Methods, and Cases [This is a textbook, but aimed at both students and practitioners.] AuthorsFred Feinberg, Tom Kinnear, Jim Taylor Published Date2013 Source Cengage 1133188966
  • Modern Marketing Research: Concepts, Methods, and Cases, Second Edition AuthorsFred Feinberg, Tom Kinnear, Jim Taylor Published Date05/2012 Source Cengage Learning 0759391718

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