Frank Mathmann
Senior Lecturer at QUT (Queensland University of Technology)
Links
Biography
Frank Mathmann is a senior lecturer at QUT and a visiting scholar at the Higgins Lab of Columbia University.
He holds a PhD in marketing from the University of New South Wales and has published his research in journals such as the Journal of Retailing, the Journal of Service Research, and the Personality and Social Psychology Bulletin.
His research focusses on consumer motivation on digital platforms and he actively recruits high performing MPhil and PhD research students.
He also provides evidence-based consulting to industry, which can be based on social media, survey or experimental research, as well as literature reviews and expert advice. Previous projects included Mercedes Benz in Germany, major Australian retailers as well as expert witness advice on consumer behavior.
Experience
Frank has successfully completed and contributed to a number of industry projects. Previous industry projects include:
- Reports on consumer loyalty in retail contexts
- Expert witness roles in consumer purchasing practices
- Eye-tracking research in the German car industry
Teaching
- Frank teaches Branding for the Real World as well as Brand Analytics and is uniquely focussed in creating employment opportunities for students.
Read about executive education
Other experts
Popular Courses
Leading People and Teams
ESMT
Berlin, Germany
Nov 19
Private Equity: Investing and Creating Value
The Wharton School
Philadelphia, Pennsylvania, United States
Feb 2, 2025
The Positive Leader: Deep Change and Organizational Transformation
Stephen M. Ross School of Business
Ann Arbor, Michigan, United States
Sep 29
Looking for an expert?
Contact us and we'll find the best option for you.