Frank Cespedes

MBA Class of 1973 Senior Lecturer of Business Administration at Harvard Business School

Biography

Harvard Business School

Frank Cespedes is Senior Lecturer in the Entrepreneurial Management Unit. He received his B.A. from the City College of New York, M.S. from M.I.T. and Ph.D. from Cornell University.

At Harvard, he has developed and taught a variety of MBA and executive courses, led the Strategic Marketing Management program for senior executives, and was co-lead of the Sustainable Market Leadership program for CEOs and their leadership teams. He currently teaches the elective Entrepreneurial Sales and Marketing (ESM) course in the MBA program as well as modules in the Owner President Management (OPM) executive program and he heads the executive program on "Aligning Strategy and Sales."

Before joining the faculty, he was a Research Associate at Harvard and worked at Bain & Company, an international strategy consulting firm. From 1995 to 2007, he was Managing Partner at the Center for Executive Development (CED), a firm that won awards in the United States and Europe for its work with companies worldwide. He has consulted to companies in many industries, is affiliated with private-equity investors, and has been a Board member of Evenflo, HALO Industries, start-up firms, and the Education for Employment Foundation (EEF), which provides career training in skills linked directly to job placement with companies in the Middle East and North Africa.

He is the author or co-author of six books, including Aligning Strategy and Sales: The Choices, Systems, and Behaviors that Drive Effective Selling (Harvard Business Review Press, 2014), Concurrent Marketing: Integrating Product, Sales and Service(Harvard Business School Press) and Going to Market: Distribution Systems for Industrial Products (Harvard Business School Press); as well as articles in Harvard Business Review, Wall Street Journal, Strategy and Business, Business Horizons, California Management Review, International Encyclopedia of Business and Management, Journal of Managerial Issues, Journal of Personal Selling & Sales Management, Marketing Encyclopedia, Organization Science, Sloan Management Review, and Strategy & Business. He has also written more than 40 case studies about companies and numerous technical notes on various business topics.

Videos

Courses Taught

Read about executive education

Other experts

Chiara Paolino

Curriculum Vitae SDA Fellow Degree in Business and Management for Arts, Culture and Communication, Bocconi University, Milan, 2004 Ph.D. in Business Adiministration and Management, Bocconi University, Milan Academic position and/or professional activities Researcher, Catholic University, Mila...

Eric Floyd

Research Areas Transparency Regulation Field Experiments in Accounting and Finance Healthcare Reimbursement Eric Floyd’s research is focused on transparency regulation, healthcare reimbursement and field experiments in Accounting and Finance. His research is field-driven and policy relevant to...

Michael Khan

Bio Michael Khan is an Associate Professor of Teaching Stream at Rotman. He teaches at the MBA and undergraduate level and has won awards for excellence in teaching at both levels. He also taught professionally at the ICAO''s School of Accountancy and continues to teach in CPA Ontario’s Professio...

Looking for an expert?

Contact us and we'll find the best option for you.

Something went wrong. We're trying to fix this error.