François Phan
Guest Lecturer at HEC Paris
Biography
HEC Paris
Graduated in Marketing Strategy from EDHEC BUSINESS SCHOOL and Humanities at Paris-Sorbonne, François Phan began his career as a consultant in Change Management and Marketing at Capgemini Consulting. He then joined Ogilvy & Mather France in 2011 as an account manager for The Coca-Cola Company where he was working on the brand new global platform of Coke Zero, with the content creative excellence team in Atlanta, led by Jonathan Mildenhall.
Fueled by great ideas, new technologies and pop culture, François became Integrated Producer in 2013, where he made the craziest campaigns happen, launching Netflix in France, leading from a production perspective award winning campaigns for Allianz, Coca-Cola, Nestlé Waters… During his time at Ogilvy & Mather, François won more than 40 international creative awards (Cannes Lions, D&AD, LIA…).
In 2016, François Phan joined Buzzman to work with Georges Mohammed-Cherif, one of the most disruptive Executive creative director in Europe.
At Buzzman, François leads Innovation for clients like Burger King, Huawei, Ubisoft, Meetic, Ouibus.
He also co-founded Productman, Buzzman’s department dedicated to the creation of innovative products or services with a consumer focus.
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