Francesca Bonetti

Dr Francesca Bonetti is a Senior Lecturer (Associate Professor) in Marketing at the London College of Fashion, University of the Arts London, London, UK, and a Visiting Lecturer at universities across Europe, the USA and Asia. She is currently a Visiting Scholar at USC Marshall School of Business, conducting a research project on technological innovation in the fashion and creative industries across the USA West Coasts (Los Angeles area), UK (London area) and Europe. Her research interests focus on business technological innovation across cultures in the fashion and creative industries, and the digital transformation of retailing. Her PhD (University of Manchester, UK, 2020) explored the adoption of consumer-facing technologies in fashion retail settings from a managerial perspective. Her interests also include luxury fashion retailing in China and the consumption of fashion goods by Asian consumers. Her work is published in academic journals such as the Journal of Retailing and Consumer Services and the International Journal of Technology Marketing, among others, and in a number of books. She has international industry experience in marketing communications and retail and business development in the fashion and apparel sector. She currently consult for fashion brands, retailers and startup companies on distribution strategies, communications strategies and the use of consumer-facing technology.

Companies

• Visiting Scholar University of Southern California - Marshall School of Business (2022)
• Associate Professor (Senior Lecturer) of Marketing London College of Fashion, University of the Arts London (2022)
• External Examiner, MA International Fashion Business University of East London (2018)
• Visiting Lecturer in Digital Marketing & Retailing Amsterdam University of Applied Sciences (2017)
• Visiting Professor in Fashion Marketing Guangzhou Academy of Fine Arts (2016)
• Assistant Professor (Lecturer) of Marketing London College of Fashion, University of the Arts London (2016 — 2022)
• PhD Researcher The University of Manchester (2015 — 2020)
• Digital Strategy Consultant Semi/Romanic (2020 — 2020)
• Freelance Consultant in Marketing Communications, Innovative Technologies & Business Development Conceptable Ltd. (2016 — 2019)

Education

• PgCert (Post Graduate Certificate Academic Practice in Art, Design and Communication) University of the Arts London (2018 — 2020)
• Doctor of Philosophy - PhD The University of Manchester (2015 — 2020)
• Master of Letters (M.Litt) in Marketing with Distinction (First Class) University of St Andrews (2011 — 2012)
• Erasmus Exchange Student Durham University (2009 — 2010)
• BA in European Languages and Cultures, specialisation in Language Mediation Università degli Studi di Modena e Reggio Emilia (2007 — 2010)
• Secondary Education focusing on Modern Languages Istituto ex Magistrale Matilde di Canossa, Reggio Emilia (2002 — 2007)