Eunsoo Kim

Eunsoo Kim is an Assistant Professor of Marketing at Nanyang Business School. Eunsoo received her Ph.D. in Marketing at the Ross School of Business, University of Michigan, specializing in quantitative marketing. Her broad research interest is in the quantitative modeling of social influence under business and consumer settings. The two main research streams that she is currently interested in are 1) Examining the business networks, such as the distributor network in the Multi-level (Network) marketing industry, and 2) Understanding consumers' experiential product consumption and its evaluation in the Entertainment industry.

Research Interests

Quantitative modeling of social influence and shared consumption, Business networks, Bayesian statistical inference, Biometrics measurement, Machine learning, Entertainment industry

Teaching Interest

Channel Value Creation, Channel Management, Marketing Management, Marketing Research, Retailing, Marketing Analytics

Current Grants

• Social versus Economic Factors in Network Formation: An Empirical Analysis of the Multi-level Marketing Industry
• The moral significance of Aesthetics in Nature Imagery