Eugene Pavlov

Eugene Pavlov is an assistant professor of Marketing at the University of Miami. Eugene received a PhD in Marketing from the University of Washington (Seattle). His research studies how brands can leverage image and text components of a social media message to increase user engagement with this message. He employs econometric, machine learning, computer vision, and natural language processing techniques in his empirical research. Other domains of interest include branding and marketing-finance interface. Eugene did an internship at Amazon as an economist for two summers, where he helped building scalable forecasting tools using time series econometrics and machine learning. Before joining the University of Washington, Eugene received MA in Economics from New Economic School (Moscow, Russia).