Esben Karmark
Associate professor, PhD at CBS Executive
Biography
CBS Executive
Presentation
Esben''s primary research areas are corporate communication, corporate branding, organizaitonal culture and identity, and brand retail. As a member of the Brand Studies Group (2002-2005) Esben researched and published on identity, corporate branding and brand retail processes of LEGO and Georg Jensen. Esben has further published within the areas of Cross-Cultural Brand Learning, Living the Brand, Corporate Brand Stretch, Brand Mediatization as well as Corporate Branding and Reputation.
Esben has served as the program cooridinator for the Master''s Program in Business Administration and Organizational Communication and is currently the Program Coordinator for the Master''s Program in Business, Language and Culture.
Primary research areas
Corporate Communication
Corporate Branding
Organizational Identity
Organizational Culture
Cross-cultural Leadership
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