Ernie Cadotte

Expertise:

Marketing Research, Consumer Behavior and Decision Making, Marketing Strategy

Education:

1968-Michigan State University , B.S. Psychology, Mathematics minor

1971-University of Colorado , M.B.A. Management Science

1974-Ohio State University , Ph.D. Marketing and Logistics

Cadotte is the John W. Fisher Professor of Learning Innovation at the University of Tennessee.  He joined the faculty in 1974.  He earned a Ph.D. at the Ohio State University in marketing and logistics, an MBA in management science at the University of Colorado, and a BS in psychology and a minor in mathematics from Michigan State University.   Cadotte’s research interests include learning processes, assessment, psychological measurement, customer satisfaction, and entrepreneurial decision-making.

He has published in the Journal of Marketing Research, Research in Marketing, Journal of Data Collection, and Journal of Marketing.