Eric Waarts

Profile

Eric Waarts is Professor of Marketing at Rotterdam School of Management, Erasmus University (RSM). He studied quantitative business economics at Erasmus University in Rotterdam where he also gained his PhD on the dissertation: "analyzing competitive links in marketing." His main research interest lies in the area of competition analysis, innovation and marketing strategy, about which he published in such journals as Journal of Marketing Research, Marketing Letters, Journal of Product Innovation Management, European Management Journal, and Communication of the ACM.

In addition, he is Vice-dean for Education and longstanding member of RSM's Management Team. He is responsible RSMs portfolio of degree programmes, comprising of more than twenty programs and more than 7000 local and international students. He is one of the chairs and executive board member of the CEMS alliance, Vice-President of the EQUAL/EFMD board, and member of the EPAS committee. He is regularly involved in national and international accreditation processes. He is Register Marketeer (RM) and honorary member of the Dutch Institute for Marketing.

Publications

Waarts, E., & van Everdingen, Y. (2006). Fashion retailers rolling out across multi-cultural Europe. International Journal of Retail and Distribution Management, 34(8), 645-657.

88 total citations on Dimensions. Popma, WT., Waarts, E., & Wierenga, B. (2006). New Product Announcements as Market Signals; a content analysis in the DRAM chip industry. Industrial Marketing Management, 35(2), 225-235.

2222 total citations on Dimensions. Oosterhout, M., Waarts, E., & van Hillegersberg, J. (2006). Change factors requiring agility and implications for IT. European Journal of Information Systems, 15(2), 132-145.

188188 total citations on Dimensions. Waarts, E., & van Everdingen, Y. (2005). The Influence of National Culture on the Adoption Status of Innovations. European Management Journal, 23(6), 601-610.

105105 total citations on Dimensions. Article has an altmetric score of 3 Waarts, E. (2005). Competition as an inspirational marketing tool. European Business Forum, 20, 38-41.

Leenders, MAAM., & Waarts, E. (2003). Competitiveness and Evolution of Family Businesses: - The Role of Family and Business Orientation. European Management Journal, 21(6), 686-697.

5050 total citations on Dimensions. van Everdingen, Y., & Waarts, E. (2003). The effect of national culture on the adoption of innovations. Marketing Letters, 14(3), 217-232.

238238 total citations on Dimensions. Article has an altmetric score of 1 Waarts, E., van Everdingen, Y., & van Hillegersberg, J. (2002). The dynamics of factors affecting the adoption of innovations. Journal of Product Innovation Management, 19(6), 412-423.

8181 total citations on Dimensions. Waarts, E., & Wierenga, B. (2000). Explaining Competitiors' reactions to new product introductions: the role of event characteristics, managerial interpretation, and competitive context. Marketing Letters, 11(1), 67-79.

van Everdingen, Y., van Hilligersberg, J., & Waarts, E. (2000). Entreprise resource planning: ERP adoption by European midsize companies. Communications of the ACM, 43(4), 27-31.

207207 total citations on Dimensions. Waarts, E. (1999). Managing competitive response to new product introductions: making use of the effective market signals. Corporate Reputation Review, 2(2), 137-151.

Wierenga, B., Pruyn, AT., & Waarts, E. (1996). The key to successful Euromarketing: Standardization or customization? Journal of International Consumer Marketing, 8(3/4), 39-67.

Waarts, E., Carree, MA., & Wierenga, B. (1991). Full-information maximum likelihood estimation of brand positioning maps using supermarket scanning data. Journal of Marketing Research, 28(4), 483-490.