Eric Levy
University Lecturer in Marketing at Cambridge Judge Business School Executive Education
Schools
- Cambridge Judge Business School Executive Education
Expertise
Links
Biography
Cambridge Judge Business School Executive Education
University Lecturer in Marketing
BA (Franklin and Marshall College), MBA (Temple University), MS, PhD (University of Washington)
Research interests
Prosocial behaviour; charitable giving; social and moral identity; the role of interpersonal relationships in consumer behaviour.
Subject group: Marketing
Professional experience
Eric is University Lecturer in Marketing (Assistant Professor) at the University of Cambridge Judge Business School. An expert in consumer behaviour and psychology, he teaches Consumer Behaviour and Branding in the MBA, Executive MBA, Executive Education, and PhD. programmes. He also teaches the Principles of Marketing core course on the Cambridge MST undergraduate programme, as well as the Marketing for Entrepreneurs session of the Cambridge Postgraduate Diploma in Entrepreneurship.
On his Executive MBA course, Eric has taught executives from companies such as Accenture, Deloitte, Booz Allen Hamilton, Boeing, Shell, Audi AG, SABMiller, PriceWaterhouseCoopers, Citibank, Deutsche Bank, and LVMH Moet Henessy Louis Vuitton. Additionally, Eric serves as a scientific adviser to BrandMemo, and he also consults in the areas of brand strategy and consumer psychology. Prior to earning his PhD and entering academia, Eric worked as a Marketing Manager for a division of his family''s mail-order catalogue company.
Eric''s research focuses on prosocial behaviour and charitable giving, as well as the role of interpersonal relationships in consumer behaviour. His research has been published in Journal of Marketing, Journal of Personality and Social Psychology, and Journal of Consumer Psychology. He has also presented his work at conferences of the Association for Consumer Research, Society for Consumer Psychology, and European Marketing Academy (EMAC).
Eric has written articles for, been interviewed, quoted, and/or had his research highlighted in various national and international media outlets such as The Wall Street Journal, Financial Times, MarketWatch, the Telegraph, BBC Radio Cambridgeshire, BBC Radio 5, ABC Radio Australia, The Naked Scientists, TheConversation.com, BBC1 television, ITV Anglia television, and Cambridge TV.
Awards & honours
- Dean''s Doctoral Fellowships, University of Washington, 2009-2011
- Research and Teaching Assistantships, University of Washington, 2005-2011
- Top Scholar Award, University of Washington, 2006
- Samuel Mink Memorial Award: Honorarium for Outstanding Graduate Work (received award twice), Temple University
- Dean''s Certificate of Excellence: For Outstanding MBA Academic Achievement, Temple University
- Beta Gamma Sigma - elected into international business honor society, Temple University
Selected publications
Here are a selection of Eric Levy''s publications. Please see the "Selected publications" tab above for a more comprehensive list.
Chen, R., Wan, E.W. and Levy, E. (2017) "The effect of social exclusion on consumer rreference for anthropomorphized brands." Journal of Consumer Psychology, 27(1): 23-34 (DOI: 10.1016/j.jcps.2016.05.004)
Schlosser, A.E. and Levy, E. (2016) "Helping others or oneself: how direction of comparison affects prosocial behavior." Journal of Consumer Psychology, 26(4): 461-473 (DOI: 10.1016/j.jcps.2016.02.002)
Reed, A., Kay, A., Finnel, S., Aquino, K. and Levy, E. (2016) "I don''t want the money, I just want your time: how moral identity overcomes the aversion to giving time to pro-social causes." Journal of Personality and Social Psychology, 110(3): 435-457 (DOI: 10.1037/pspp0000058)
Reed, A., Aquino, K. and Levy, E. (2007) "Moral identity and judgments of charitable behaviors." Journal of Marketing, 71(1): 178-193 (DOI: 10.1509/jmkg.71.1.178)
Journal articles
Reed, A., Aquino, K. and Levy, E. (2007) "Moral identity and judgments of charitable behaviors." Journal of Marketing, 71(1): 178-193 (DOI: 10.1509/jmkg.71.1.178)
Reed, A., Kay, A., Finnel, S., Aquino, K. and Levy, E. (2016) "I don''t want the money, I just want your time: how moral identity overcomes the aversion to giving time to pro-social causes." Journal of Personality and Social Psychology, 110(3): 435-457 (DOI: 10.1037/pspp0000058)
Schlosser, A.E. and Levy, E. (2016) "Helping others or oneself: how direction of comparison affects prosocial behavior." Journal of Consumer Psychology, 26(4): 461-473 (DOI: 10.1016/j.jcps.2016.02.002)
Chen, R., Wan, E.W. and Levy, E. (2017) "The effect of social exclusion on consumer rreference for anthropomorphized brands." Journal of Consumer Psychology, 27(1): 23-34 (DOI: 10.1016/j.jcps.2016.05.004)
Conference papers
Reed, A., Aquino, K., Levy, E. and Finnel, S. (2009) "How and when the moral self motivates donations of time versus money." In: Association for Consumer Research Conference, 22-25 October 2009, Pittsburgh, PA, USA.
Levy, E., Forehand, M. and Jain, S. (2011) "The effect of social threat on consumer materialism." In: Association for Consumer Research Conference, 13-16 October 2011, St Louis, MO, USA.
Schlosser, A.E. and Levy, E. (2012) "Helping others or oneself: how incidental social comparisons affect prosocial behavior." In: Association for Consumer Research Conference, 4-7 October 2012, Sheraton Wall Centre Hotel, Vancouver, Canada.
Schlosser, A.E. and Levy, E. (2013) "The influence of incidental comparisons on altruistic appeals." In: Society for Consumer Psychology Summer Conference (American Psychological Association Division 23), 31 July-4 August 2013, Hilton Hotel, Honolulu, HI_, USA_.
Chen, R., Wan, E.W. and Levy, E. (2013) "The effect of social exclusion on consumer preference for anthropomorphized products." In: Association for Consumer Research Conference, 3-6 October 2013, Hilton Palmer House Hotel, Chicago, IL_, USA_.
Levy, E., Finnel, S., Reed, A. and Aquino, K. (2013) "Charities, connections, and costs: why and when moral identity triggers preferences to donate time versus money." In: Association for Consumer Research Conference, 3-6 October 2013, Hilton Palmer House Hotel, Chicago, IL_, USA_.
Schlosser, A.E. and Levy, E. (2013) "A selfless or selfish act: the incidental effect of direction of comparison on prosocial behavior." In: Association for Consumer Research Conference, 3-6 October 2013, Hilton Palmer House Hotel, Chicago, IL_, USA_.
Chen, R.P., Wan, E.W. and Levy, E. (2015) "The influence of social exclusion on consumer preference for anthropomorphized brands." In: European Marketing Academy Conference (EMAC), 26-29 May 2015, Brussels, Belgium.
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Fancy a fling on the rebound (with a human-like brand)?
People who suffer social rejection are more attracted to human-like brands like the colourful M&M characters – and are more likely to …
‘Inferiority’ complex-ity for charities
Likelihood to donate to charity depends on whether someone feels superior or inferior to others, which has big implications for charitable advertising …
‘Moral identity’ and cues key to charitable time giving
Charities ‘want your time’ and not just money: new study co-authored at University of Cambridge Judge Business School identifies factors that lessen …
Reaching the unreachables
Want to find a whole new market for your product or brand? New research shows adding a little personality to what you …
Male and alone on Valentine’s Day? It could cost you
Men indulge in luxury goods after they have been romantically rejected, while women go for expensive treats when their lovelife is on …
Brandwashed – a sign of the times?
Martin Lindstrom, a globally recognised marketer and one of Time magazine’s Top 100 Most Influential People, will be visiting Cambridge Judge Business …
BBC Radio Cambridgeshire: Breakfast show
Dr Eric Levy, University Lecturer in Marketing at Cambridge Judge Business School, discusses various topics including celebrating the 4th of July, politicians’ …
Marketwatch: Is social media the new court of law for fashion copycats?
When Kylie Jenner announced the launch of her new clothing collection on Instagram some people thought the designs looked familiar. In fact, …
BBC Radio Cambs: Breakfast show
Eric Levy, University Lecturer in Marketing at Cambridge Judge, discusses various topics including consumer psychology, charitable giving and branding, and he comments …
MarketWatch: Independent fashion designer accuses Forever 21 of copying her work
Fast-fashion companies sometimes “borrow” inspirations and copy designs of smaller independent designers. Eric Levy, University Lecturer in Marketing at Cambridge Judge, says …
BBC Radio Cambridgeshire: Breakfast Show
Dr Eric Levy, University Lecturer in Marketing at Cambridge Judge, comments on the move toward a “cashless” society. One of the main …
Clear Admit: Charitable giving
Research co-authored by Dr Eric Levy, University Lecturer in Marketing at Cambridge Judge Business School, looks at charitable giving and how people …
The Wall Street Journal: Political endorsements: Does shopping count?
Dr Eric Levy, University Lecturer in Marketing at Cambridge Judge Business School, comments on ethical shopping, brands and whether buying Ivanka Trump …
Cambridge Business Magazine: Having a ‘fling’ with human-like brands
People who suffer social rejection are more attracted to human-like brands like the colourful M&M characters – and are more likely to …
Cambridge News: Are you a sweetie?
People who suffer social rejection are more attracted to human-like brands like the colourful M&M characters – and are more likely to …
Cambridge TV: Charitable giving
Dr Eric Levy, University Lecturer in Marketing at Cambridge Judge Business School, discusses charitable giving and why charities should rethink their advertising …
My Science: Willingness to give to charity depends on how inferior or superior you feel
The likelihood to donate to charity depends on whether someone feels superior or inferior to others, which has big implications for charitable …
The Conversation: What our spending habits reveal about our romantic intentions
Eric Levy, University Lecturer in Marketing at Cambridge Judge Business School, writes about how men and women attempt to attract and retain …
The Naked Scientists: Science interviews: Supermarket sweep
Felicity Bedford investigates what strategies supermarkets are using in order to predict what customers might buy. Dr Eric Levy, University Lecturer in …
Cambridge Business Magazine: “Moral cues” help encourage people to give time as well as money
Charities “want your time” and not just money finds study co-authored by Eric Levy, University Lecturer in Marketing at Cambridge Judge. The …
ITV News: Last bastion of traditional high street struggles against influx of chain stores
ITV News Anglia’s reporter Matthew Hudson looks at independent businesses in Cambridge’s Mill Road and investigates how they compete with large chain …
My Science: ‘Moral identity’ key to charitable time giving
Charities ‘want your time’ and not just money: a new study co-authored at the University of Cambridge Judge Business School identifies factors …
Financial Times: Charities that need people’s time benefit from moral exemplars
Charities “want your time” and not just money, says a new study co-authored by Eric Levy, University Lecturer in Marketing at Cambridge …
BBC Look East: News
Eric Levy, University Lecturer in Marketing at Cambridge Judge, talked to BBC Look East on how technology is used in marketing – …
ITV Anglia: UK budget 2015
Eric Levy, University Lecturer in Marketing at Cambridge Judge, comments in a live ITV broadcast from Cambridge Judge Business School about consumer …
BBC Radio Cambridgeshire: The big conversation with Paul Stainton
Paul Stainton looks at the cold calls and what can be done about this. The government is working on new rules that …
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