Eric Berggren

Eric Berggren is an Adjunct Lecturer of Marketing at Northwestern University's Kellogg School of Management teaching in both the MBA and Executive Education programs.  He began teaching strategy and customer value management in Kellogg's custom Executive Education programs in 2006. Eric also co-authored a chapter in Kellogg on Integrated Marketing, in addition to several other publications. 

When not in class, Eric is Managing Director of Axios Partners, Inc. where he leads client teams across six continents to innovate and manage their customer value for revenue and profit growth.  His work spans diverse industries including professional & financial services, high-tech, energy, health care, telecommunications and industrial products.  Eric's creative, yet pragmatic approach consistently generates tangible client results highlighted in Harvard Business Review, Fortune and several popular business books.  To help organizations achieve best practice in customer value management, Eric and Kellogg Professor James C. Anderson created the Customer Value Expert Toolset, a proprietary web-based application to quantify and prove the value delivered to target customers.

Eric honed his management skills at Gemini Consulting by leading the Building Market-Focused Organizations center of excellence and serving as chief-of-staff for the 150-person strategy practice.  As a founding member and past chair of Thrive Chicago, Eric also promotes servant (values-based) leadership in the Chicago business and not-for-profit communities.

Eric earned his M.B.A. with distinction from the Kellogg School of Management with concentrations in marketing, management policy, and finance.  He earned his B.A. magna cum laude with highest honors in economics from Kenyon College.

Education M.B.A., 1988, Marketing, Finance and Management Policy, Kellogg School of Management, Northwestern University

B.A., 1984, Economics, Kenyon College

Academic Positions Adjunct Lecturer, Marketing, Kellogg School of Management, Northwestern University, 2016-present

Other Professional Experience Founder and Managing Director, Axios Partners Inc., 1994-present

Co-founder and Managing Director, CVET LLC, 2011-present

Principal, Gemini Consulting, 1991-1994

Consultant, the MAC Group, 1988-1990

Assistant Brand Manager, G.D. Searle & Co., 1987-1987

Analyst, The MAC Group, 1984-1986

Education Academic Positions Other Professional Experience